"Police shotgun" is also not a growth market. I think they'd do better coming out with a 1911 and an AR. Those markets are crowded, but one always seems to sell and the other is a growth one if they can give competitive deals to LE agencies. That's less of a comment on the viability of the latter two than it is a comment on the viability of the former. Remington and Mossberg have what's left of LE shotgun sales sewn up, and that market is shrinking due to more and more agencies moving to patrol rifles in lieu of shotguns. I think you'd be nuts to take a new company into LE shotgun sales against those two juggernauts.
That said, I think they'd be even better sticking to shotties until they are re-established. One place that seems to be ripe is inexpensive sxs and o/u guns. If they can make a gun that is priced like a Huglu or Baikal, solidly built and has better fit and finish and ergos, they should be good sellers. Right now the choice seems to be (to me at least), paying a crazy amount for a polished gun or paying a reasonable amount for something austere. One would think they could provide something in between and make a living, especially if they have modern CNC machinery (which would keep base costs down and allow you to spend more money on hand fitting and finishing).
Mike
That said, I think they'd be even better sticking to shotties until they are re-established. One place that seems to be ripe is inexpensive sxs and o/u guns. If they can make a gun that is priced like a Huglu or Baikal, solidly built and has better fit and finish and ergos, they should be good sellers. Right now the choice seems to be (to me at least), paying a crazy amount for a polished gun or paying a reasonable amount for something austere. One would think they could provide something in between and make a living, especially if they have modern CNC machinery (which would keep base costs down and allow you to spend more money on hand fitting and finishing).
Mike