I think Martin hit it on the nose with that sort of quote from Ruark about the countenance of the Cape buffalo. "He looks at you as if you owe him money."
Well, Cooper didn't look at people quite like that, but he could be pompous and dismissive, especially if one didn't wholly agree with him.
On the other hand, he was very articulate, had actually shot three men with handguns - something that few other writers have ever done- and he was highly learned.
Some who have been shills for advertisers, even writing special material for them, like Wiley Clapp, have compromised their integrity in my view. But his stuff is still always valid, what I've seen of it. So, the commercial angle taints, but doesn't necessarily ruin, his prose. You just have to be sharp enough to know that he's telling the truth. His trial of several Ruger GP-100's side-by-side was one of the best items that I've seen, and I don't think he fibbed about either the accuracy or the velocities. But when he writes promotional copy directly for certain manufacturers, it calls into question his objectivity.
Jack O'Connor once wrote a promotional booklet for Bausch & Lomb, when that firm was still in Rochester, NY. It was objective and frank. A very good early optics book. I still have my father's copy. Jack was also a real promoter of the .270 and of the Winchester M-70. BUT...he told the truth, as he was almost uniquely qualified to tell it, from wide experience. And he was a wordsmith. He seldom used really "big" words, but he never talked down to his readers, either. I enjoyed his wry humor.
I have in mind one writer who has praised Taurus and the work ethic that goes into building them. I like much of what he says, and his work has "flavor", if a bit too much drama, at times. I prefer not to name him.
But the overall feedback that I've seen on Taurus revolvers doesn't inspire me to concur with his statement. Those that I've examined didn't seem exceptional, but they weren't worse looking than comparable US guns. I've never fired one, but see so many horror stories on the Net that I probably wouldn't buy one. Other writers also got on the Taurus bandwagon. I have been a little leery of their writing since.
Far too much of the copy seen today is purely ad-driven. That is KILLING gun magazines. Shooting Times seems to be catching on a little, so they have Scarpata doing those vintage reviews. Probably too little, too late. But I am glad to see the effort.
Oh: I may know who the drunk writer is that Mec mentioned. He gets a little red in the face and a trifle belligerant when in his cups, if he's the guy I have in mind. And he tries to mention practically every rifle that applies to the purpose he's discussing. Woudn't do to leave out an advertiser, I guess.
Lone Star