It is a sad fact that so many are susceptible to Corporate Advertizing. There is real validity to the idea that our culture is a creation of advertizing bureaus, and the idea that crimping improves accuracy is, of course, a creation of corporate advertizing.
Of course deforming the bullet makes it less accurate. This is something that should be obvious: no one can improve the concentricity, center of gravity of a bullet, with a crimp die.
The book “Ultimate in Rifle Accuracy” by Glenn Newick , has one short chapter on the bullet. It is an interesting read on the history of accurate bullets. Accuracy improvement has been directly related to improvements of uniform jacket thicknesses and uniform leadcore distribution. He mentions that a bullet making die manufacturer making a core seater with has less than 25 millionths of an inch runnout. Today’s match bullets are the best ever in the history of shooting sports and there is nothing the hobbyist reloader with a press can do to improve them. Crimping will deform the jacket, will deform the soft lead core, shifting the mass of the core in an irregular manner, shifting the center of gravity of the bullet. Once the center of gravity is outside the axis of rotation the bullet’s flight path will be erratic.
Want to ruin your accuracy, start by crimping your bullet
Follow the Lee Factory Crimp die instructions to the letter, and your match bullet will look like this:
Lighter crimps will leave indentations on the bullet jacket but rest assured that the damage to the core is greater as the springback of copper and lead are different. Lead does not springback very well at all. When you deform the core of a bullet with a crimp die you are randomly shifting the center of gravity of the bullet out of the axis of rotation. This will cause inaccuracy as the bullet will wobble in flight. The further the shooter is from the target, the more this wobble will evidence itself.
There are plenty of people who believe in Lee's advertizing claims and thus "see" improvements in their group sizes. Humans are extremely susceptible to suggestion and peer pressure. If the group or an authority figure claim some cause and effect phenomena, 99 out of 100 people will "see" the phenomena. Others actually go out and test, and when you examine their test results, it becomes obvious that they are not shooting to the capability of the bullet, and their groups are nothing more than random patterns, into which, they "see" order. This is the Texas Sharpshooter effect.