feeding issues...
I currently use a Ruger Mark II (stainless competition target lower) with a Tactical Solution forged aluminum upper as a rimfire Bullseye gun.
I have had trouble with some hollow point ammo getting caught up on the bottom of the feedramp (built to Ruger specs), as well as poor ejection and mis-feeds after 2-300 rounds of certain match type ammo (e.g.: Ely sport). I suspect the lower recoil (standard velocity) combined with the crud build-up increases the friction enough to start having problems. A small drop of lubricant (Hoppes oil, etc.) on the top round in a loaded mag will temporally help this matter. I've found over the years that Rugers like to be run wet, while other types of rimfires will choke on too much oil. You may have to experiment with your particular firearm to find the best combination.
As for mag feeding issues, you're already on the right track with examining the bullet profile. The Super-X you were using (that didn't jam) is built to different specs than the RWS and Eley, which may not be a bad thing. In the end, you have to use the ammo that is the most reliable, even if it's not the most accurate. Clearing a jam under slow fire is one thing, timed and rapid fire is something else entirely.
It may be that the feed lips on the magazines need to be opened up a smidge. If the Eley ammo is nose-diving into the feed-ramp, it may be pointed 'too low' in the mag, and occasionally hang up. Spreading the feed lips ever so slightly may help the bullet point 'up' at a slightly greater angle, helping it feed better. (and I do mean slightly, pick one mag to try as this seems to not be a magazine specific failure).
Ultimately, you'll find the right combination of reliability and accuracy, When you do, you'll be able to concentrate on your shooting and worry less about the gun. And when you do find an ammo that suits your needs, buy several cases of it from the same run. I used to use Federal Gold Match 711B in my Sig with much success, until Federal changed the formula of the ammo. I picked up a case of the 'new' stuff (still labeled 711B) and noticed a difference in the first box. Less accurate, and more failures. Currently I'm using CCI standard velocity and doing well, but not as well as I'd like.
Keep trying, don't get discouraged. .22's are rewarding (though cantankerous) and require some finesse. Your patience will pay off, though you may have to try several types of ammo before you get there.
Shoot safe, and keep 'em in the X-ring.
-LeadPumper