Markup
That same knife . . .
. . . is
for sale here for $70 plus shipping.
If you buy only one, then the total, with shipping, would be $76. I you bought more stuff at the same time, the shipping would still only be $6, thus reducing the total cost of each element of the order.
Since $76 is the shipped price from Ragnar's place, then $80 could be considered a reasonable "impatient" price.
You are paying for a knife that currently retails for $25 bucks, plus a special sheath, plus a fire steel that currently retails for about $16, plus a diamond sharpening pad which might sell separately for $20.
You could accomplish essentially the same thing by buying the Mora Craftline Allround ($14) and a fire steel ($16) and a diamond sharpener ($20), but now you're missing the special sheath that ties it all together.
Similarly, you could (see the same page) pick up the new FireKnife for about $30 and a diamond sharpener ($20), and you'd have the knife + steel packaged together.
Your minimum price for this kind of solution from Mora is going to be nearly $60 (shipping, remember).
The actual Bushcraft Survival kit will be just shy of $80 shipped.
If the picture and link I posted above match the one you're looking at, you may be justified in paying the "impatient' price. Otherwise, look around on line, check eBay, and so on.
In any event, I'm pretty sure you will like the knife.