Before I knew what Winchester had done to the brass finish WSR I purchased a couple of sheaves. I think they were $65 to $70 for 5000!. That was prior to 1999, how times have changed. Anyway those brass finish WSR pierced with loads that never bothered the nickle finish WSR. So I called Winchester, talked to a character in the service department. He told me Winchester changed their primer, making it more sensitive, to "combat off center firing pin strikes". He was not happy when I told him that was stupid as it would increase the number of slamfires shooters would have in AR15's. Authority does not want to hear the down sides of their decisions. Anyway, what is obvious is that Winchester made the cups of brass finish WSR's thinner as the things ate up a handfull of AR15 firing pin tips.
I had to keep cutting and cutting loads, I think I was down 1.5 to 2 grains less, before the primers stopped piercing. And that is what you have to do if you want to use the thinner cupped commercial primers. It is not worth the cost of replacing firing pins, and I stopped using brass finish WSR.
However, CCI#34's have thicker cups and are appropriate for semi auto AR15's. They are part of CCI's mil spec product line, the things are less sensitive than commercial primers by virtue of having thicker cups, a greater anvil gap, and they are a "magnum" primer. Primarily so the round goes bang in arctic weather.