""...it's image that matters, not substance."
Now there's a soundbite for you."
Especially when, as you have done, John, break the contextual reference. That's a trick that the anti-gunners like to use, and have used it very effectively.
"Maybe we should stop advocating the use of safety glasses and hearing protection - it draws attention to fact that guns are dangerous."
Hum...
Nice non-sequitor.
Given that NRA is the ONLY organization that teaches gun safety on a national level, and has done so for more than 50 years, and even states that in untrained hands a gun can be dangerous (as can any other device), the emphasis on safety aids is not only reasonable, it's logical, and is well within keeping with a consistent message that NRA has delivered for decades.
Promoting a biometric safe on its website WHILE questioning the efficacy of such devices when attached to firearms?
Where's the consistency in THAT, John?