I think their commercials are embarassingly inept. They're not winning over anybody.
Check out the ACLU's stuff onthe other hand. You may not like some of the issues they push, but look at their opposition to the PATRIOT act. The motto is "Safe and Free". Brilliant! They show diverse Americans concerned about their rights and the constitution talking about the law and why it's wrong. Why don't we come up with stuff like that? Why wasn't there a "Safe and Free" NRA commercial airing during the AWB fiasco while the Brady liars are peddling their nauseating crap about the "weapons of choice for violent criminals" unanswered on all the major cable networks? It was a pretty slick commercial to. The only NRA commercial I saw during that time aired on a local channel and consisted of Wayne Lapierre lecturing the camera about how politician X is bad; no props, no testimony from police and veteran gun owners, no pictures of law abiding gun owners exercising the rights that we hold dear, nothing.
Bah, I'm so pissed. Instead the NRA sinks its money into this news channel that's going to do nothing but preach to the choir and provide material for late night comedians.
I'm just fed up with my money being wasted. Their public relations department is an embarassment.