Hmmm...
This is an issue near and dear to my heart. People have died because the wrong policy was in force at the time.
I like it, but I'm not
feeling it like I think I should.
Let me show you a few of the posters you've done that have hit a sweet spot for me:
I think this one is excellent. The line that you want comes first naturally and it conveys gravity with color, a hard thing to do.
I love rhymes!
The only problem I see with this one is the question mark: I don't think it should be there. It takes a page from the motivational posters for its style and it isn't blatantly about firearms at first glance.
This is an excellent poster for areas like California that protest freedom in one area, but turn around and restrict freedom in another way. This shows very well that both forms of control are hazardous.
Very eye-catching. You see this and think "is that what I think it is..?" and it gets you interested in the poster. Also the words that are important are bolded, which helps.
So, from those home runs, I'd make these suggestions:
Make it eye-catching and mysterious. The main problem with that poster, I think, is that the catchy part of it is the end line. I'm not sure how to fix it, but I think it is a problem. Also, it uses a slogan that is heart-felt by many gun owners, but I'm not sure the anti or undecided crowd would feel the same way. But I'm also not sure who this is targeting.
Good things:
It conveys the gravity well with color. It's not too boring, though I think it is possible to improve on this bit.
Very good over all.
Just my $.50.
EDIT: Geek's got it. Love that line.