bogie
Member
...is communication.
If you can't write a letter to the editor, or a press release, or any other communication piece, and have your message be readily apparent within the first two paragraphs, you shouldn't be doing it.
That means you have to be concise. You have to be blunt. You have to be focused. Because otherwise, what you're laboring so hard over is going to end up in the trash. Not because it isn't worth considering, but because it's too much TROUBLE to consider.
If you can't write a letter to the editor, or a press release, or any other communication piece, and have your message be readily apparent within the first two paragraphs, you shouldn't be doing it.
That means you have to be concise. You have to be blunt. You have to be focused. Because otherwise, what you're laboring so hard over is going to end up in the trash. Not because it isn't worth considering, but because it's too much TROUBLE to consider.