Oversight, or PC at CCI/Speer?

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Mike Irwin

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Went looking on CCI/Speer's websites in response to a question from another member.

Asides from being some crappily laid-out websites and more than a little annoying to navigate, I noticed something very interesting when viewing the different handgun cartridge options...

When you review the different cartridges, CCI (Blazer line) and Speer (Gold Dot and Lawman), the charts mention multiple uses for the different types of ammo, including small game, silhouette, plinking, large game, small game, etc...

The only thing that's missing is any mention of what might be recommended for personal protection.

Am I missing something, or wasn't the Gold Dot line expressly developed as a high-performance personal-protection type bullet?

Yet, here's what the Speer write up says about Gold Dot ammo...

"Speer Gold Dot was developed as the first high-performance handgun ammo to feature true bonded core bullets. Our exclusive Uni-Corâ„¢ process bonds the jacket to the core, one molecule at a time. Core/jacket separations, the most common cause of handgun bullet failures are virtually eliminated.

Every Gold Dot round contains a bullet that's been fine-tuned to that cartridge's specific velocity level. Expansion is precisely controlled by fluting both the core and jacket, and forming appropriate cavity depths and shapes. The jacket wraps into the hollow point cavity to produce a smooth profile for reliable functioning. The high-tech design of Gold Dot gives the handgun shooter excellent accuracy, penetration, expansion and retained weight - all in one.

Handgun hunters will appreciate Gold Dot's 44 Magnum Soft Point. The large 270 grain bullet is initially formed as a hollow point and then closed to soft point to control expansion for game hunting. It retains all the attributes of Gold Dot hollow points, but with deeper penetration for big game.

When you need superior performance, go for the gold - Speer Gold Dot!


Hey, GREAT! Handgun hunting! Next time a rogue whitetail demands my wallet I guess I'll be ready with a Speer Gold Dot!

At least Federal, which is now under the same umbrella with CCI/Speer et. al., talks about personal defense ammo, but that could very well be a continuing legacy from when the company was independent.

So what's going on here?

Is this the beginning of the pussification of the ammo companies, where they're afraid to even talk about personal protection?
 
I think they're simply trying to extend their market coverage. Selling God Dots to the CCW/LE crowd is preaching to the choir, and based on their overall acceptance, I'd say they're probably reaching saturation level.

By leveraging towards the hunting crowd, they extend into a new market segment and hopefully the attendant profit.

Short version: Not PC, just standard marketing.
 
It's a response to a trend in grabber lawmaking.

San Francisco has banned the sale of any ammo "designed for personal defense", so hunting ammo (even if hollowpoint) is specifically legal.

CCI/Speer is assuming that sort of crap will spread, and as a preemptive measure to ensure continued sales, don't admit that their ammo is for use against humans.

:rolleyes:
 
It's not an oversight. Go look at Estate Cartidge, Federal and Winchester for shotgun ammunition. None of them imply anything about using them for HD or personal protection but for the Estate SWAT reduced recoil, that is precisely what it is for but it is located under hunting...

Are we hunting humans now?

GT
 
personal protectin/self defence = large game



.....don't sweat the small stuff (if $$$ can't solve it, it's all small stuff)
 
Mike says:"Handgun hunters will appreciate Gold Dot's 44 Magnum Soft Point. The large 270 grain bullet is initially formed as a hollow point and then closed to soft point to control expansion for game hunting. It retains all the attributes of Gold Dot hollow points, but with deeper penetration for big game.

When you need superior performance, go for the gold - Speer Gold Dot!

Hey, GREAT! Handgun hunting! Next time a rogue whitetail demands my wallet I guess I'll be ready with a Speer Gold Dot!"

I love this round. I have taken 6 deer now with the 270 grain JSP, and the Marlin 1894S rifle. I am not sure I want a 270 grain for SD though.
 
Tarpley,

Look at www.federalcartridge.com (or whatever the link is) again.

There's a tab in the navigation bar that distinctly says "Personal Defense" on their main page, and takes you to handgun ammo.

Pretty clear what that's all about.

And yet on the CCI and Speer websites there's NOTHING.

McCall,

I disagree that it's preaching to the choir. There are a LOT more civilian personal defense users than their are Law Enforcement users of this type of ammo, so it would make absolutely NO sense to soft shoe it if you want to get market share.
 
I think it is PC at work. I mean, I read that LA city is trying to ban 50 cal and up ammo since there's "no sporting use." No kidding. I'm not trying to be a sport when I defend myself.
 
McCall,

I disagree that it's preaching to the choir. There are a LOT more civilian personal defense users than their are Law Enforcement users of this type of ammo, so it would make absolutely NO sense to soft shoe it if you want to get market share.

I'm not saying you ever stop going after your core market, it's just been my experience that all the CCW's I know either carry Gold Dots or have tried them, which says to me that CCI/Speer's marketing has been relatively successful in that arena. (bear in mind, I'm not suggesting that God Dots are all hype and no substance. I think they're an excellent carry round, and I use them.)

Their literature ads and gel shoots at local ranges have been immensely popular in selling the CCW crowd, I was merely opining in regards to your original post, that I consider this new copy to be market extension and not political correctness. I say this based on the fact that this "handgun hunting" type advertising exists in tandem with, and not at the exclusion of, CCW-targeted ads. Pick up any recent gunrag, and they're all over the place.
 
Mike,

Youa actually READ the ad copy?

Wow! :p

A good while back, I quit reading most of what the marketing departments draft. Its easier to get to the truth that way. :evil:
 
Non issue anyway.

Last I heard, there were no retail gunshops left open to the public in San Francisco left anyway so it is a moot point.

You have to "smuggle" ( perfectly legal but incenses them for using a "looophole" ) or order it delivered. If mail o rder sales not banned somehow.
 
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