CoolBreeze
Member
PAX ASK (Asking Saves Kids)= Dangerous to Gun owners!
Folks keep and eye out for these guys.
They are anti gun/2nd Amendment and are backed by the same general group of people who back the Brady, MMM and VPC orginizations.
They use high powered ad agencies and, in my opinion, are much more dangerous because they are so sneaky and use the
"it is for the children" approach as a cover for their anti gun/
anti 2nd amendment propaganda.
Their problem is that being anti-gun is their single concern for children.
"Pax was started in 1997 shortly after the Empire State Building shootings in 1997, where a lone gunman armed with an automatic pistol opened fire on unsuspecting tourists on the observation deck.
(MyNote:
" Where'd They Get Their Guns?
Date: February 23, 1997
Location: Empire State Building, New York, New York
Alleged Shooter: Ali Hassan Abu Kamal
People Killed: Two (shooter committed suicide)
People Injured: Six (MyNote: Including Daniel Gross's brother.)
Firearm(s): Beretta .380 pistol
Circumstances:
with less than 2 months in the U.S., Abu Kamal traveled from NY to FL to buy a gun. After acquiring a FL picture ID, he bought the gun, returned to NY & shot 7 people in the Empire State Building.
Family members described Kamal as "unbalanced" after having lost his life savings in a failed business venture. He may also have been motivated by anger at the U.S. for using Israel as "an instrument" against Palestine.
How Firearm(s) Acquired:
Abu Kamal illegally acquired the gun.
Kamal went to FL to purchase a firearm, taking advantage of FL's more lenient gun laws. Although federal law restricts immigrants from buying a gun if they have been in the country fewer than 90 days, Kamal was able to evade this law because there was no record of his residency status in the federal computer database when he went through a background check. Kamal needed a picture ID issued by the state of FL to purchase the gun. To get the picture ID card, he merely needed proof of residency and immigration papers. He stayed in a motel for 2 weeks & then used that address as proof of his residency.")
"The Brady Law has prevented more than 400,000 convicted felons from purchasing a gun, according to Talmage Cooley, the co-executive director of The Movement to End Gun Violence (PAX), a nonprofit organization that is devoted to increasing public awareness of the gun violence problem and one of the organizers of the Million Mom March. "Unfortunately, though, there are all kinds of loopholes in the Brady Law," he says. "One of the biggest problems is gun shows in which your mentally insane and crack-addicted neighbor, the felon, can just pop in and purchase a weapon if he feels like it."
(MyNote: "Talmage Cooley and Daniel Gross, who, in 1998, founded Pax, answering the cry for an anti-gun violence movement with teeth.
In 1995, Talmage had founded The Gun Violence Project to create a hip image for the movement through music events and other activities aimed at encouraging a new, pro-active attitude among young people.
Dan is the older brother of Matthew Gross, the lead singer of the alternative rock band The Bushpilots, who was critically wounded in a 1997 shooting atop the Empire State Building.
A former partner at the international ad firm J. Walter Thompson, Dan has since resigned to work with Talmage full-time.
Dan and Talmage are now driving the message home through Pax.
Drawing on their creative skills and sense of inclusiveness, Pax organizes concerts and parties featuring lots of good information encouraging people to get involved and take action.
Signing petitions and writing to legislative representatives are actions that everyone can take, and they do make an impact.
Pax launched its campaign with a gala celebration in New York. Actor William Baldwin, supermodel Heidi Klum, New York Mayor Rudolph Giuliani and former White House Press Secretary James Brady (the Brady Law’s namesake) were among the 3,000 supporters who helped create a sense that change is coming.
The following year, Pax’s first anniversary party recreated that feeling. U.S. Senator Chuck Schumer of New York led a rallying cry ....")
They are now active in my area of GA and had public service announcement under the "Helping Mom" segment of my local TV station.
___________________________
BBB of NYC
_______________
PAX
801 Second Avenue, Suite 1400
New York, NY 10017
June 2002
212-983-8705
www.pax.com Expiration Date: June 2004
Year, State Incorporated: 1997, New York
Affiliates: None
Stated Purpose: "to bring an end to the gun violence epidemic in America..."
--------------------------------------------------------------------------------
Evaluation Conclusions
--------------------------------------------------------------------------------
PAX meets the CBBB Standards for Charitable Solicitations.
-------------------------------------------------------------------------------
Programs
--------------------------------------------------------------------------------
PAX works to shift public perception of gun violence from being a political debate to being a public health and safety crisis. Working with other organizations and individuals in the fields of public health, media, and entertainment, PAX creates media-driven public health campaigns that make the idea of preventing gun violence compelling and accessible. The "ASK" campaign urges parents to ask their neighbors if they have a gun in the home before sending their children over to play. PAX's "Speak Up" campaign, launching in the Fall of 2002, will encourage students to report threats of weapons-related violence to a teacher or an adult at school. A toll-free hotline number will be avalilable for students to anonymously report threats of violence.
For the year ended December 31, 2000, PAX's program expenses were:
ASK campaign in-kind expenses 674,885
ASK campaign paid expenses 376,836
SPEAK UP campaign paid expenses 331,632
--------------------------------------------------------------------------------
Total Program Expenses $1,383,353
--------------------------------------------------------------------------------
Governance
--------------------------------------------------------------------------------
Chief Executive Officer: Talmage Cooley and Daniel Gross, Co-Executive Directors
Compensation*: $130,000 (each)
Chair of the Board: Nick Brown
Chair's Profession / Business Affiliation: Managing Director, Technolia Management, LLC
Board Size: 14
Paid Staff Size: 10
* Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
--------------------------------------------------------------------------------
Fund Raising
--------------------------------------------------------------------------------
Method(s) Used: Direct mail, special events, grant proposals, individual and corporate solicitations, and Internet appeals.
Fund raising costs were 3% of related contributions. (Related contributions, which totaled $1,689,130, are donations received as a result of fund raising activities.)
--------------------------------------------------------------------------------
Tax Status
--------------------------------------------------------------------------------
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
__________________
The PAX ASK is an award winning AD campagain:
The ASK (Asking Saves Kids) Campaign:
“Progress Towards Ending Gun Violence in Americaâ€
PAX with "Pro-bono" Support from Ketchum NY & LA and
Dan Klores Communications
IPRA Awards, Category #2: Public Service
STATEMENT OF PROBLEM/OPPORTUNITY
Gun violence is an epidemic in America that kills 10 children every day (U.S. Department of Health and Human Services, National Center for Health Statistics). (MyNote: This is a false stat.)
It is also a contentious political issue. PAX, the nation’s largest non-political, nonprofit organization dedicated to ending the gun violence epidemic, works to shift public perception of gun violence from a political issue to an urgent crisis of public health and safety.
For PAX, parents are the key. More than 40% of homes with children have guns, many kept unlocked and loaded, yet remarkably, millions of parents allow their children to play in homes where unsecured guns are present. To address this problem, PAX designed ASK (Asking Saves Kids), a comprehensive national public health campaign – developed in partnership with the American Academy of Pediatrics – that urges parents to ask if there are guns in the homes where their children play.
PAX launched the ASK Campaign in 2000, but it failed to generate much attention. (My Note: Even tho they spent $1.3 million.)
Ketchum and Dan Klores Communications volunteered to help PAX “relaunch†the initiative in 2001, this time with a specific platform and call to action to help ensure and measure success.
In August 2001, PAX introduced the first annual “National ASK Day†and signature pledge drive to promote the simple idea of asking about the presence of guns, a non-political and common-sense approach to keeping America’s children safe from gun violence.
RESEARCH
ASK Campaign 2000 Launch Review: The team reviewed the 2000 ASK launch activities - essentially a press release and spokesperson (PAX founder, Dan Gross)
- and determined that to generate attention the program would need additional elements,
specifically a designated National ASK Day,
a spokesmom directly impacted by gun violence,
and a tool to engage parents directly.
Children and Gun Violence Studies:
According to the American Academy of Pediatrics, “the number of pediatric injuries and deaths caused by guns represents a public health problem.â€
The AAP also cites “anticipatory guidanceâ€
(pediatricians counseling parents to ask if there is a gun present where their child plays) as one effective measure to protect children. (My Note: Remember this one by AAP?)
With this information, PAX, Ketchum and DKC confirmed that the ASK Campaign premise was sound and that a mechanism for empowering parents through “anticipatory guidance†should be integral to the program.
Partnership Development: PAX, Ketchum and DKC researched a number of non-profit organizations as potential partners, including the Brady Center and the Million Mom March.
These two organizations, however, approach gun violence as a political issue. (My Note: They clearly saw that both organizations had failed because they directly attacked gun rights and 2nd Amendment rights. They decided to be sneaky instead and hope no one would notice them.)
Instead, the AAP was selected because its mission statement so closely parallels that of PAX, “dedication to the health of all children.â€
(My Note: Note the lie and false reasoning.
PAX Stated Purpose: "to bring an end to the gun violence epidemic in America...".
They plan to do this by "shuning" your home and family, making you a social outcast, if you have a firearm in your home.)
As a program partner, AAP would also help "make the case"
that gun violence is a health issue, not a partisan issue.
(My Note: Please note that they address only guns, and nothing else, as being dangerous to children. Also, since their previous efforts were a failure they hitched a ride on AAP program that was originally aimed at big inter-city child-on-child violence, mainly gang related violence.)
Spokesperson Audit:
While a number of potential “spokesmoms†were considered, one emerged as the most compelling:
Ann Marie Crowell, who lost her 12-year-old son to an accidental shooting. Ms. Crowell’s story underscored the whole basis of the ASK Campaign. In her words, “If I had asked before I sent my son over to play, he would still be here.â€
(My Note: Her son, Brian Crowell was killed, through dangerous handing of a revolver, by his best friend the afternoon of Christmas Eve 199?. Brian's friend found out about his mom's gun. She had obtained the gun because her ex-husband had repeatedly threated violence during their divorce proceedings. She never trained her son in the safe handling and usage of the gun. When he shot Brian he thought he had unloaded it and was pointing it at Brian while clicking it. On the 4th trigger pull it went bang! Brian died about 3 hours later in a local hospital.)
PLANNING
Objectives:
1. Generate press coverage that "characterizes gun violence as a public health issue", not a partisan issue.
(My Note: This is were they decide to continue the Big Lie technique to attack gun rights and 2nd Amendment rights.
Gun violence is not a public health issue. Measles, mumps, small pox, chicken pox, polio etc. are public health issues.)
2. Drive traffic to the ASK web site and generate ASK Pledges
Strategies:
1. Designate “National ASK Day†as a platform to relaunch the ASK Campaign
2. Partner with select organizations to enhance program credibility and maximize program visibility
3. Enlist credible spokesmom to deliver ASK messaging
4. Create vehicle to empower parents to protect their children from gun violence
5. Devise a comprehensive media campaign with multiple channels to reach parents with ASK messages
Target Audience:
1.Parents with children between the ages of 4 and 16
Budget:
$10.0K OOP – pro-bono support from Ketchum and Dan Klores
The team "negotiated with vendors" to "donate VNR production and satellite distribution, mat release, radio news release, broadcast and print PSA distribution".
(My Note: This means for free! I am sure they take a tax deduction for their "charitable" time spent on PAC ASK! )
EXECUTION
Strategy #1: Designate “National ASK Day†as a platform to relaunch the ASK Campaign
To coincide with the re-opening of school, the team selected August 20, 2001 as National ASK Day.
A press conference was held at Good Housekeeping’s headquarters with the magazine’s Editor-in-Chief,
Ellen Levine, and spokesmom Ann Marie Crowell,
who were the first to sign the ASK Pledge,
along with PAX founders.
The combination of on-site media attendance and the distribution of media materials (including photos and b-roll) resulted in far-reaching coverage.
Strategy #2: Partner with select organizations to enhance program credibility and maximize program visibility
Ketchum and DKC worked with PAX to secure partnerships with three influential organizations that could lend credibility and generate awareness --
Good Housekeeping,
Court TV
and American Academy of Pediatrics.
Crucial to Ketchum and DKC’s media outreach, these partners together delivered the ASK Campaign messages to parents via media interviews and direct interaction. They also helped rally support for signatures of the ASK Pledge.
Strategy #3: Enlist credible spokesmom to deliver ASK messaging
Ketchum and DKC worked with PAX to secure
Ann Marie Crowell as the ASK Campaign spokesperson.
Ann Marie’s son was fatally shot with a gun kept in a friend’s home. With compelling emotion and sincerity,
she delivered the ASK messages at the National ASK Day press conference and in all media interviews. Ann Marie’s tragic story resonated with parents everywhere she appeared.
Ketchum facilitated media message training to ensure accurate delivery of ASK Campaign messages.
Strategy #4: Create vehicle to empower parents to protect their children from gun violence!
The ASK Pledge was designed to actively engage parents in protecting their children against gun violence.
"The premise is simple: parents pledge to ask other parents if there are guns present in the house where their children play."
(My Note: And if there is to not let their little Johnny or Mary play with your child. To "shun" your home because you are a gun owner!!! This "gun" could be your great grandpas old single shot or you over and under skeet shotgun.)
The team created a special URL (www.ASKINGSAVESKIDS.com) to capture parents’ “pledges†and provide them with information about the ASK Campaign along with tips on how to ASK.
Strategy #5: Devise a comprehensive media campaign with multiple channels to reach parents with ASK messages
Getting the Word Out: The team secured ASK messaging via video news release, radio news release and mat release
– all of which were negotiated pro-bono.
(My Note: This means Free! How many free pro gun or pro 2nd Amendment public service announcements do you see on TV or hear on the Radio or read in magazines or newspapers. Shouldn't these organizations be challenged to provide free pro gun /
2nd amendment "spots" )
Ketchum and DKC also conducted extensive outreach to national and local media announcing National ASK Day. The simultaneous media effort resulted in national and local broadcast, print and online coverage that consistently delivered the ASK Campaign messages and "successfully positioned gun violence"
as a "non-political issue".
On-site Activism: The team held local ASK Day events in 32 cities around the country to raise awareness and gather ASK pledges. This effort was supported by an ASK Campaign information drop at participating pediatrician offices, which included ASK posters and pamphlets.
Public Service Announcements and Advertising: The program was also supported by a print and broadcast public service announcement (PSA) and an outdoor advertising campaign, which were "secured without a fee".
EVALUATION
Objective #1: Characterize gun violence in media coverage as a public health issue, not a political issue
Results:
·More than 206 million people heard the ASK Day message,
"free of political debate" (MyNote: This means they slipped it under the radar of gun rights and 2nd Amendment supporters.)
· "None of the 120 evening news reports" about the ASK Campaign invoked "partisan politics", instead presenting practical, non-controversial advice for parents to keep their children safe from gun violence.
(My Note: This means they were good at being sneaky.)
·NBC’s Today Show aired a non-political interview with Ann Marie Crowell and Ellen Levine, Editor-In-Chief of Good Housekeeping, who discussed the ASK Campaign in detail
·The ASK Day message was conveyed "apolitically" in stories in Good Housekeeping, Parenting, Parents,
and in more than 50 daily newspapers, as well as
weekly newspapers around the country (mat release)
·Hundreds of radio stations and online outlets covered the problem of gun violence as a "public health issue"
(My Note: This means their Big Lie is working.)
Objective #2
rive traffic to the ASK web site and
generate ASK Pledges
Results:
·Site traffic to www.askingsaveskids.com skyrocketed from 92,000 hits in July 2001 (prior to National ASK Day),
to 294,000 hits in August and 432,000 hits in September when the ASK Campaign was in full swing
·In just two months, 3,500 parents took the ASK Day pledge online and at 32 local events around the U.S.
·The ASK Campaign PSA ran in
Redbook,
Us Weekly,
CNN and more than
75 TV stations around the country
·Reader feedback from the Good Housekeeping story was very positive, supporting the ASK Campaign,
its non-political aim and the ASK Pledge
___________________________
PAX - Real Solutions to Gun Violence Opened The Nasdaq Stock Market
Pictured: Daniel Gross and Talmage Cooley, co-founders of PAX - Real Solutions to Gun Violence, and Carole Price, a mother who lost her son to gun violence, join Nasdaq host Bob Power, Senior Vice President, The Nasdaq Stock Market, Inc. to preside over the Market Open.
Folks keep and eye out for these guys.
They are anti gun/2nd Amendment and are backed by the same general group of people who back the Brady, MMM and VPC orginizations.
They use high powered ad agencies and, in my opinion, are much more dangerous because they are so sneaky and use the
"it is for the children" approach as a cover for their anti gun/
anti 2nd amendment propaganda.
Their problem is that being anti-gun is their single concern for children.
"Pax was started in 1997 shortly after the Empire State Building shootings in 1997, where a lone gunman armed with an automatic pistol opened fire on unsuspecting tourists on the observation deck.
(MyNote:
" Where'd They Get Their Guns?
Date: February 23, 1997
Location: Empire State Building, New York, New York
Alleged Shooter: Ali Hassan Abu Kamal
People Killed: Two (shooter committed suicide)
People Injured: Six (MyNote: Including Daniel Gross's brother.)
Firearm(s): Beretta .380 pistol
Circumstances:
with less than 2 months in the U.S., Abu Kamal traveled from NY to FL to buy a gun. After acquiring a FL picture ID, he bought the gun, returned to NY & shot 7 people in the Empire State Building.
Family members described Kamal as "unbalanced" after having lost his life savings in a failed business venture. He may also have been motivated by anger at the U.S. for using Israel as "an instrument" against Palestine.
How Firearm(s) Acquired:
Abu Kamal illegally acquired the gun.
Kamal went to FL to purchase a firearm, taking advantage of FL's more lenient gun laws. Although federal law restricts immigrants from buying a gun if they have been in the country fewer than 90 days, Kamal was able to evade this law because there was no record of his residency status in the federal computer database when he went through a background check. Kamal needed a picture ID issued by the state of FL to purchase the gun. To get the picture ID card, he merely needed proof of residency and immigration papers. He stayed in a motel for 2 weeks & then used that address as proof of his residency.")
"The Brady Law has prevented more than 400,000 convicted felons from purchasing a gun, according to Talmage Cooley, the co-executive director of The Movement to End Gun Violence (PAX), a nonprofit organization that is devoted to increasing public awareness of the gun violence problem and one of the organizers of the Million Mom March. "Unfortunately, though, there are all kinds of loopholes in the Brady Law," he says. "One of the biggest problems is gun shows in which your mentally insane and crack-addicted neighbor, the felon, can just pop in and purchase a weapon if he feels like it."
(MyNote: "Talmage Cooley and Daniel Gross, who, in 1998, founded Pax, answering the cry for an anti-gun violence movement with teeth.
In 1995, Talmage had founded The Gun Violence Project to create a hip image for the movement through music events and other activities aimed at encouraging a new, pro-active attitude among young people.
Dan is the older brother of Matthew Gross, the lead singer of the alternative rock band The Bushpilots, who was critically wounded in a 1997 shooting atop the Empire State Building.
A former partner at the international ad firm J. Walter Thompson, Dan has since resigned to work with Talmage full-time.
Dan and Talmage are now driving the message home through Pax.
Drawing on their creative skills and sense of inclusiveness, Pax organizes concerts and parties featuring lots of good information encouraging people to get involved and take action.
Signing petitions and writing to legislative representatives are actions that everyone can take, and they do make an impact.
Pax launched its campaign with a gala celebration in New York. Actor William Baldwin, supermodel Heidi Klum, New York Mayor Rudolph Giuliani and former White House Press Secretary James Brady (the Brady Law’s namesake) were among the 3,000 supporters who helped create a sense that change is coming.
The following year, Pax’s first anniversary party recreated that feeling. U.S. Senator Chuck Schumer of New York led a rallying cry ....")
They are now active in my area of GA and had public service announcement under the "Helping Mom" segment of my local TV station.
___________________________
BBB of NYC
_______________
PAX
801 Second Avenue, Suite 1400
New York, NY 10017
June 2002
212-983-8705
www.pax.com Expiration Date: June 2004
Year, State Incorporated: 1997, New York
Affiliates: None
Stated Purpose: "to bring an end to the gun violence epidemic in America..."
--------------------------------------------------------------------------------
Evaluation Conclusions
--------------------------------------------------------------------------------
PAX meets the CBBB Standards for Charitable Solicitations.
-------------------------------------------------------------------------------
Programs
--------------------------------------------------------------------------------
PAX works to shift public perception of gun violence from being a political debate to being a public health and safety crisis. Working with other organizations and individuals in the fields of public health, media, and entertainment, PAX creates media-driven public health campaigns that make the idea of preventing gun violence compelling and accessible. The "ASK" campaign urges parents to ask their neighbors if they have a gun in the home before sending their children over to play. PAX's "Speak Up" campaign, launching in the Fall of 2002, will encourage students to report threats of weapons-related violence to a teacher or an adult at school. A toll-free hotline number will be avalilable for students to anonymously report threats of violence.
For the year ended December 31, 2000, PAX's program expenses were:
ASK campaign in-kind expenses 674,885
ASK campaign paid expenses 376,836
SPEAK UP campaign paid expenses 331,632
--------------------------------------------------------------------------------
Total Program Expenses $1,383,353
--------------------------------------------------------------------------------
Governance
--------------------------------------------------------------------------------
Chief Executive Officer: Talmage Cooley and Daniel Gross, Co-Executive Directors
Compensation*: $130,000 (each)
Chair of the Board: Nick Brown
Chair's Profession / Business Affiliation: Managing Director, Technolia Management, LLC
Board Size: 14
Paid Staff Size: 10
* Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
--------------------------------------------------------------------------------
Fund Raising
--------------------------------------------------------------------------------
Method(s) Used: Direct mail, special events, grant proposals, individual and corporate solicitations, and Internet appeals.
Fund raising costs were 3% of related contributions. (Related contributions, which totaled $1,689,130, are donations received as a result of fund raising activities.)
--------------------------------------------------------------------------------
Tax Status
--------------------------------------------------------------------------------
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
__________________
The PAX ASK is an award winning AD campagain:
The ASK (Asking Saves Kids) Campaign:
“Progress Towards Ending Gun Violence in Americaâ€
PAX with "Pro-bono" Support from Ketchum NY & LA and
Dan Klores Communications
IPRA Awards, Category #2: Public Service
STATEMENT OF PROBLEM/OPPORTUNITY
Gun violence is an epidemic in America that kills 10 children every day (U.S. Department of Health and Human Services, National Center for Health Statistics). (MyNote: This is a false stat.)
It is also a contentious political issue. PAX, the nation’s largest non-political, nonprofit organization dedicated to ending the gun violence epidemic, works to shift public perception of gun violence from a political issue to an urgent crisis of public health and safety.
For PAX, parents are the key. More than 40% of homes with children have guns, many kept unlocked and loaded, yet remarkably, millions of parents allow their children to play in homes where unsecured guns are present. To address this problem, PAX designed ASK (Asking Saves Kids), a comprehensive national public health campaign – developed in partnership with the American Academy of Pediatrics – that urges parents to ask if there are guns in the homes where their children play.
PAX launched the ASK Campaign in 2000, but it failed to generate much attention. (My Note: Even tho they spent $1.3 million.)
Ketchum and Dan Klores Communications volunteered to help PAX “relaunch†the initiative in 2001, this time with a specific platform and call to action to help ensure and measure success.
In August 2001, PAX introduced the first annual “National ASK Day†and signature pledge drive to promote the simple idea of asking about the presence of guns, a non-political and common-sense approach to keeping America’s children safe from gun violence.
RESEARCH
ASK Campaign 2000 Launch Review: The team reviewed the 2000 ASK launch activities - essentially a press release and spokesperson (PAX founder, Dan Gross)
- and determined that to generate attention the program would need additional elements,
specifically a designated National ASK Day,
a spokesmom directly impacted by gun violence,
and a tool to engage parents directly.
Children and Gun Violence Studies:
According to the American Academy of Pediatrics, “the number of pediatric injuries and deaths caused by guns represents a public health problem.â€
The AAP also cites “anticipatory guidanceâ€
(pediatricians counseling parents to ask if there is a gun present where their child plays) as one effective measure to protect children. (My Note: Remember this one by AAP?)
With this information, PAX, Ketchum and DKC confirmed that the ASK Campaign premise was sound and that a mechanism for empowering parents through “anticipatory guidance†should be integral to the program.
Partnership Development: PAX, Ketchum and DKC researched a number of non-profit organizations as potential partners, including the Brady Center and the Million Mom March.
These two organizations, however, approach gun violence as a political issue. (My Note: They clearly saw that both organizations had failed because they directly attacked gun rights and 2nd Amendment rights. They decided to be sneaky instead and hope no one would notice them.)
Instead, the AAP was selected because its mission statement so closely parallels that of PAX, “dedication to the health of all children.â€
(My Note: Note the lie and false reasoning.
PAX Stated Purpose: "to bring an end to the gun violence epidemic in America...".
They plan to do this by "shuning" your home and family, making you a social outcast, if you have a firearm in your home.)
As a program partner, AAP would also help "make the case"
that gun violence is a health issue, not a partisan issue.
(My Note: Please note that they address only guns, and nothing else, as being dangerous to children. Also, since their previous efforts were a failure they hitched a ride on AAP program that was originally aimed at big inter-city child-on-child violence, mainly gang related violence.)
Spokesperson Audit:
While a number of potential “spokesmoms†were considered, one emerged as the most compelling:
Ann Marie Crowell, who lost her 12-year-old son to an accidental shooting. Ms. Crowell’s story underscored the whole basis of the ASK Campaign. In her words, “If I had asked before I sent my son over to play, he would still be here.â€
(My Note: Her son, Brian Crowell was killed, through dangerous handing of a revolver, by his best friend the afternoon of Christmas Eve 199?. Brian's friend found out about his mom's gun. She had obtained the gun because her ex-husband had repeatedly threated violence during their divorce proceedings. She never trained her son in the safe handling and usage of the gun. When he shot Brian he thought he had unloaded it and was pointing it at Brian while clicking it. On the 4th trigger pull it went bang! Brian died about 3 hours later in a local hospital.)
PLANNING
Objectives:
1. Generate press coverage that "characterizes gun violence as a public health issue", not a partisan issue.
(My Note: This is were they decide to continue the Big Lie technique to attack gun rights and 2nd Amendment rights.
Gun violence is not a public health issue. Measles, mumps, small pox, chicken pox, polio etc. are public health issues.)
2. Drive traffic to the ASK web site and generate ASK Pledges
Strategies:
1. Designate “National ASK Day†as a platform to relaunch the ASK Campaign
2. Partner with select organizations to enhance program credibility and maximize program visibility
3. Enlist credible spokesmom to deliver ASK messaging
4. Create vehicle to empower parents to protect their children from gun violence
5. Devise a comprehensive media campaign with multiple channels to reach parents with ASK messages
Target Audience:
1.Parents with children between the ages of 4 and 16
Budget:
$10.0K OOP – pro-bono support from Ketchum and Dan Klores
The team "negotiated with vendors" to "donate VNR production and satellite distribution, mat release, radio news release, broadcast and print PSA distribution".
(My Note: This means for free! I am sure they take a tax deduction for their "charitable" time spent on PAC ASK! )
EXECUTION
Strategy #1: Designate “National ASK Day†as a platform to relaunch the ASK Campaign
To coincide with the re-opening of school, the team selected August 20, 2001 as National ASK Day.
A press conference was held at Good Housekeeping’s headquarters with the magazine’s Editor-in-Chief,
Ellen Levine, and spokesmom Ann Marie Crowell,
who were the first to sign the ASK Pledge,
along with PAX founders.
The combination of on-site media attendance and the distribution of media materials (including photos and b-roll) resulted in far-reaching coverage.
Strategy #2: Partner with select organizations to enhance program credibility and maximize program visibility
Ketchum and DKC worked with PAX to secure partnerships with three influential organizations that could lend credibility and generate awareness --
Good Housekeeping,
Court TV
and American Academy of Pediatrics.
Crucial to Ketchum and DKC’s media outreach, these partners together delivered the ASK Campaign messages to parents via media interviews and direct interaction. They also helped rally support for signatures of the ASK Pledge.
Strategy #3: Enlist credible spokesmom to deliver ASK messaging
Ketchum and DKC worked with PAX to secure
Ann Marie Crowell as the ASK Campaign spokesperson.
Ann Marie’s son was fatally shot with a gun kept in a friend’s home. With compelling emotion and sincerity,
she delivered the ASK messages at the National ASK Day press conference and in all media interviews. Ann Marie’s tragic story resonated with parents everywhere she appeared.
Ketchum facilitated media message training to ensure accurate delivery of ASK Campaign messages.
Strategy #4: Create vehicle to empower parents to protect their children from gun violence!
The ASK Pledge was designed to actively engage parents in protecting their children against gun violence.
"The premise is simple: parents pledge to ask other parents if there are guns present in the house where their children play."
(My Note: And if there is to not let their little Johnny or Mary play with your child. To "shun" your home because you are a gun owner!!! This "gun" could be your great grandpas old single shot or you over and under skeet shotgun.)
The team created a special URL (www.ASKINGSAVESKIDS.com) to capture parents’ “pledges†and provide them with information about the ASK Campaign along with tips on how to ASK.
Strategy #5: Devise a comprehensive media campaign with multiple channels to reach parents with ASK messages
Getting the Word Out: The team secured ASK messaging via video news release, radio news release and mat release
– all of which were negotiated pro-bono.
(My Note: This means Free! How many free pro gun or pro 2nd Amendment public service announcements do you see on TV or hear on the Radio or read in magazines or newspapers. Shouldn't these organizations be challenged to provide free pro gun /
2nd amendment "spots" )
Ketchum and DKC also conducted extensive outreach to national and local media announcing National ASK Day. The simultaneous media effort resulted in national and local broadcast, print and online coverage that consistently delivered the ASK Campaign messages and "successfully positioned gun violence"
as a "non-political issue".
On-site Activism: The team held local ASK Day events in 32 cities around the country to raise awareness and gather ASK pledges. This effort was supported by an ASK Campaign information drop at participating pediatrician offices, which included ASK posters and pamphlets.
Public Service Announcements and Advertising: The program was also supported by a print and broadcast public service announcement (PSA) and an outdoor advertising campaign, which were "secured without a fee".
EVALUATION
Objective #1: Characterize gun violence in media coverage as a public health issue, not a political issue
Results:
·More than 206 million people heard the ASK Day message,
"free of political debate" (MyNote: This means they slipped it under the radar of gun rights and 2nd Amendment supporters.)
· "None of the 120 evening news reports" about the ASK Campaign invoked "partisan politics", instead presenting practical, non-controversial advice for parents to keep their children safe from gun violence.
(My Note: This means they were good at being sneaky.)
·NBC’s Today Show aired a non-political interview with Ann Marie Crowell and Ellen Levine, Editor-In-Chief of Good Housekeeping, who discussed the ASK Campaign in detail
·The ASK Day message was conveyed "apolitically" in stories in Good Housekeeping, Parenting, Parents,
and in more than 50 daily newspapers, as well as
weekly newspapers around the country (mat release)
·Hundreds of radio stations and online outlets covered the problem of gun violence as a "public health issue"
(My Note: This means their Big Lie is working.)
Objective #2
rive traffic to the ASK web site and generate ASK Pledges
Results:
·Site traffic to www.askingsaveskids.com skyrocketed from 92,000 hits in July 2001 (prior to National ASK Day),
to 294,000 hits in August and 432,000 hits in September when the ASK Campaign was in full swing
·In just two months, 3,500 parents took the ASK Day pledge online and at 32 local events around the U.S.
·The ASK Campaign PSA ran in
Redbook,
Us Weekly,
CNN and more than
75 TV stations around the country
·Reader feedback from the Good Housekeeping story was very positive, supporting the ASK Campaign,
its non-political aim and the ASK Pledge
___________________________
PAX - Real Solutions to Gun Violence Opened The Nasdaq Stock Market
Pictured: Daniel Gross and Talmage Cooley, co-founders of PAX - Real Solutions to Gun Violence, and Carole Price, a mother who lost her son to gun violence, join Nasdaq host Bob Power, Senior Vice President, The Nasdaq Stock Market, Inc. to preside over the Market Open.
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