Peak Antifreeze Supports Anti-Hunters

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Peak Antifreeze Supports Anti-Hunters *SUCCESS for the good guys!*

Newcomers to the thread take note: PEAK has backed off of their support of AHA since this thread was started.


Art, I wrestled as to where to post this. So If needs to be moved, I apologize.
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http://www.outdoorsunlimited.net/cgi-bin/news/viewnews.cgi?id=1066940780

Peak Antifreeze Supports Anti-Hunters - Grizzly

A sample of the rebate form listing AHA as beneficiary can be viewed at:
http://www.peakantifreeze.com/rebate/rebateaf.htm

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A member of our chapter recently bought four gallons of Peak Antifreeze.
It was a good deal offering a $1 per gallon rebate. Later on, while filling out the rebate form he noticed you could either request the $4 rebate, or donate it to the American Humane Association (AHA). Upon checking out the AHA web site, here are some of the things they had to say about hunting:

*Bear baiting is an unsporting, unethical, and barbaric practice used by trophy hunters to lure bears to food to shoot them point-blank.

*As many animal advocates know, the vast majority of animals that die in these barbaric traps are used for luxury fur garments.

*American Humane opposes the hunting of any living creature for fun, trophy, or for simple sport. American Humane believes that sport hunting is a form of exploitation of animals for the entertainment of the hunter and is contrary to the values of compassion and respect for all life that inform American Humane's mission.

*American Humane considers sport hunting a violation of the inherent integrity of animals and disruptive of the natural balance of the environment through human manipulation, and calls for positive action to be taken to prevent such cruelties

Needless to say, the anti-freeze was returned to the store immediately, with an explanation to the store manager. Not only that, but this member had the good sense to call Edward Powderly (Brand Manager, PEAK Performance Products) to express his displeasure with the company's promotion. First off, Mr. Powderly claimed that the AHA did not have a stance against hunting and that they were being confused with the HSUS... ...Then he was read the quotes from the AHA website.

Next, Mr. Powderly claimed that although they might have an anti-hunting stance that they are not actively involved in putting a stop to hunting...
...Then the numerous legislative anti-hunting bills that the AHA is actively lobbying for (per their website) was pointed out to him.

Next, Mr. Powderly claimed that the money generated from his promotion was going to be a very small amount compared to the AHA's total budget...
...To which the point was made very clear that the principle of even one penny of a hunter's money going to fund such activities is entirely unacceptable and that this practice will not be tolerated by America's sportsmen.

At that point, and running out of lame excuses, Mr. Powderly became rather smug, at one point stating that if a small group of hunters don't want to buy Peak antifreeze, that's fine... buy another brand... many of them are made by Peak and we wouldn't even know we were buying it.

It was suggested to Mr. Powderly that they be more careful who they are giving money to. He stated that this promotion was only going to last about another month and a half (until December), as if that were a good thing. Let's make it a month and a half Mr. Powderly and Peak antifreeze will not forget!

ACTION:
Peak is evidently not aware that there are millions of hunters across the country, and that we are indeed a segment of the population that requires some respect when it comes to "politically correct" promotions. We will not tolerate having our discretional expense money being turned over to those who aim to put an end to our traditional, family-oriented, hunting lifestyle, and to North America's extremely successful wildlife management system, which is primarily funded by sportsman. We need to hit them hard!
Let's assure this type of "mistake" doesn't happen again. Please forward this message to all outdoor sports enthusiast on your list.

To contact Peak go to http://www.peakantifreeze.com/email.htm
An extended list of products produced under other names by Peak include the following: (see http://www.peakantifreeze.com )

1. Advance Antifreeze
2. All Weather Antifreeze
3. Final Charge Global Extended Life
4. Fleet Charge Antifreeze
5. Fleet Charge Pre-Mixed
6. Full Force Antifreeze
7. Peak Antifreeze
8. Peak Ready Use
9. Peak Extended Life
10. Peak RV & Marine Antifreeze
11. Peak Windshield Wash
12. Peak Ultra Melt
13. Sierra Antifreeze


Edited: To reflect Peak's change of support of AHA
Also edited title by Moderator Matt G.
 
Last edited by a moderator:
I e-mailed them that I wouldn't be buying theoir products or affiliate products. We get a good number of hunters through here and they will also be aprised of this when they stay here.
 
Reply from PEAK

It has recently come to our attention that the hunting community is upset
about one of our company's products, Sierra antifreeze, which has a
sponsorship with the American Humane Association (AHA).

Our intention with getting involved with the AHA several years ago, was to bring awareness to families of pets and children about a safer antifreeze, Sierra, due to it's less toxic nature vs. conventional ethylene glycol based antifreeze.

Every year approximately 100,000 pets/animals die from ingesting conventional antifreeze off of garage floors and driveways. The objective was awareness of a safer solution to this, not to alienate the hunting and outdoorsman community.

Unknown to us, the AHA has apparently taken some active stances against certain rights of hunters. Upon hearing this, we have made a decision to sever our sponsorship with the AHA.

Thank you for bringing this to our attention and we hope you'll continue to support Old World Industries products like Sierra antifreeze and other PEAK performance products.

Sincerely,
Sierra Antifreeze
 
Now we -- all of us who sent blistering e-mails to them -- should send a letter of thanks for addressing our concerns and acting upon them appropriately.
 
Agreed,even if one didn't send a blistering e-mail,a note of thanks still would be appropriate.

Its interesting how many times when a corporate office is queried about a stance, or association we often enlighten them, and changes are made. Internet has made awareness more available, both to firearm enthusiasts and the corporate world...we are paying attention and I believe this is good.

At least we know whom is for and whom is against us. Perhaps more corporations will be a little more selective whom they associate with and keep tabs on the ones they do.

Again thanks to those whom inquired, I have a thank you e-mail to send .
 
Am I reading this right?

The whole thing took less than 24 hours from initial post to apology and policy change?

DANG! Well done, gang!

Now if it where only that easy to change the dark minds of the NJ overlords....I'd be legally carrying by monday!
 
Oh, I thought by the title you meant they supported anti-GUN hunters. You know, people that hunt anti-gunners. That, I would support.:D

GT
 
Outstanding

Let this episode serve as an example to the RKBA community.

I am convinced the reason protestations were so effective so fast is due to one reason and one reason only. The brand manager, Edward Powderly (Brand Manager, PEAK Performance Products) was approached directly, forthrightly, and in a professional manner. He was challenged and more importantly he was educated. Quite often brand managers are pitched doo-good projects which sound good because they are ignorant of the details. I will bet you he knew nothing of the "rest of the story" of AHA. AHA no doubt made a convincing pitch about animals ingesting anti-freeze and dying horrible deaths. Being a 90's kinda guy he bought into the pitch. He most likely did not investigate AHA beyond the pitch.

What is lesson learned here. Regarding consumer products always take the time and make the effort to find out who the brand manager is. The brand manager is well-paid and higly esteemed in his corporation. He is responsible for everything to do with that product. In all regards the brand manager is the god of the product.

Second lesson is don't attack and don't threaten. Take time to educate. Those uninitiated in a given movement will hear only part of the story. Take time to educate them in the "rest of the story."

Good work all around.
 
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