A post here a while back delt with gun magazine circulation and a general fall off. I looked around a bit and found some data. Magazine circulation in general has been falling off for about 25 years and early 2004 stats indicate that 70% of the published magazines (of all types) are presently in decline. The gradual decline ended in about 2,000 with an abrupt slide that still continues. This is said to be related to an " Advertising Recession."
There is a site ranking the top 200 magazines at 6 month intervals. Interestingly, the American Rifleman was circulating 1,300+000 in 2,000 and is at about the same level right now= although the reported trend is slightly downward. Ranking is in the range of 50 from the top.
Guns and Ammo is the only other gun-specific publication in the top 200. It has declined from a circulation of 591,000 to a current level of about 453,000 with accelerating drops registered in the last half of 2003. It has dropped in the ratings from 138 from the top to the 170s range and may soon fall off the scale entirely.
Long term data for other magazines does not appear to be available but curent circulation for several other magazines is as follows:
American Handgunner= 170,000s;
Shooting Times= 175,000;
Guns Magazine= about 100,000
Data for Handloader, Rifle, and Gun World doesn't appear on the web.
I can recall a few minor publications during the 1990s that stayed afloat with printing numbers in the 20,000 range and those magazines are long since gone. I wonder how much circulation is necessary to keep a gun related magazine afloat.
There is a site ranking the top 200 magazines at 6 month intervals. Interestingly, the American Rifleman was circulating 1,300+000 in 2,000 and is at about the same level right now= although the reported trend is slightly downward. Ranking is in the range of 50 from the top.
Guns and Ammo is the only other gun-specific publication in the top 200. It has declined from a circulation of 591,000 to a current level of about 453,000 with accelerating drops registered in the last half of 2003. It has dropped in the ratings from 138 from the top to the 170s range and may soon fall off the scale entirely.
Long term data for other magazines does not appear to be available but curent circulation for several other magazines is as follows:
American Handgunner= 170,000s;
Shooting Times= 175,000;
Guns Magazine= about 100,000
Data for Handloader, Rifle, and Gun World doesn't appear on the web.
I can recall a few minor publications during the 1990s that stayed afloat with printing numbers in the 20,000 range and those magazines are long since gone. I wonder how much circulation is necessary to keep a gun related magazine afloat.