I just went thru this also. I bought a Bass Pro brand 20-45x50 to upgrade from my cheap Bushnell of the same size. No better, so I took it back and got a Leupold 15-45x60. Maybe slightly better, but not $350 better. Took it back too,and got refund. Bass Pro was nice about it. By this time I'm thinking my old one is looking better. I went to a Sportsmans Warehouse And the guy in the optics dept took me and 3 scopes outside for a view off. The first one, a Swarovski 20-60x65 ($2300) was very clear and sharp. We were looking at a license plate about 300yds. While very clear I could'nt quite make out the little letters on the frame. Next, the big gun, a Swarovski 20x60x80 with Hi Def lenses.($2800) . Sure enough, you could read, "Five Star Ford" like you were standing next to it. It was slightly over budget so we looked thru a Brunton 20x60x80. ($700). You could also read the letters easely,but not quite, but close, as clear as the $2800 one. I think that size matters,as the cheaper one was better than a smaller Swarovski. I saw a thread somewhere that recomended a Celestron 20x60x80 or a Konus20x60x80. I went to Optics Planet website and got the Konus for $214 delivered. It seems to be about as good as the Brunton, but I can't do a sid by side test. I would be curious to try the Celestron as it is even less. What sold me on the Konus was the angled eyepiece and the body can rotate so it can be at eye level on my table Good luck.