I started reloading when I started shooting prairie dogs. Consistent accuracy is essential for long distance shooting and reloading is the best way to achieve that when shooting several different calibers or 2-3 rifles of the same caliber. Dogging can also consume 100s of rounds so cost becomes an issue. I recently took up deer hunting and will only shoot a few .270 rounds per year. But, I still plan to reload the brass because it's a great hobby. At the moment I'm behind in my reloading, which, to me, means I enjoy shooting more than reloading. But, I love both and will continue for the foreseeable future.