Some of the decision-making about buying a scope depends on how it will be used. Most hunters need do no more than "set it and forget it". Maybe one or two clicks when sighting in again for the following year's season, but that's about it. Repeatability of the amount of movement for a given number of clicks is unimportant. The difference between 1/4- and 1/2-MOA clicks is also unimportant.
Target shooting is a different deal. If a course of fire includes 100, 300 and 500 yards, and the targets are round "bullseyes", precise and repeatable adjustments are near-mandatory.
It's just my opinion, but the majority of one's shooting is in daylight at targets no more than two- or three-hundred yards away, a 40mm objective lens is plenty good. A 50mm lens is gilding the lily, since light-gathering isn't a factor.
The 50mm is desireable for one who hunts at the earliest light or the latest legal time of evening.
From all I've read, I think that buying all the coating you can afford is a Good Thing. This seems to be a major factor in how much light is transmitted, and the better coatings seem to also be associated with the more precisely-ground lenses.
All this stuff is opinion, of course, and as I've said many times, my primary orientation is hunting and informal target shooting. I'm not a 1,000-yarder nor a benchrester in competition...
, Art