One last thing, being an Orlandoite myself, I've had the occasion to visit this dealer MANY times myself.
The name of the store is Shoot Straight. There is a store in Tampa, Apopka, and one in Castleberry. The owner of the stores is the biggest A**hole you ever want to meet. That "mentality" trickles down to the store managers, but not, thankfully, to most of the poor guys that work there.
The prices they have marked on their guns are nuts, especially now that Obama is the man. You HAVE to barter with these guys, and build a repoirte with one of the "cool" assistant managers that have the authority to name a price. Otherwise, you WILL be ripped off. (For example, $1200 for a NIB HK45)
I saw they had a LCP there months ago for $599. I shoot there regularly and have traded several guns so I consider myself a good customer. When I asked what "my" price would be, they said $599, and looked at me as if I were stupid. I don't plan on EVER purchasing a gun from the store again.
(This place also has the largest display, by far, at the Central Florida Gun Show every other month.) The manager usually there is a good guy (he rides around on a Segue) and you can normally make a good deal at the gun show.)