Whomever wrote the letter did a good job of capturing a few salient sound bytes and wrapping them with a key executive summary - we care about this issue, and while we may not be the ones screaming the loudest we still are expecting our needs to be addressed.
Also a great way to capture email addresses for online marketing. I'm not saying this is a bad thing either. I've bought enough of their guns, I don't even mind getting an email or two. Well played by Ruger, in my opinion.
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