Non-Toxic primers contain Diazodinitrophenol (DDNP) priming compound, while our "standard" primers contain Lead Styphnate priming compound. The brisance of the DDNP compound is much higher than the brisance of the lead styphnate compound, hence the opening up of the flash holes and crimping of the primer pockets. Both were found to enhance the ability to keep the NT primers from backing out of the primer pockets so fast that they became excessively flattened when the case is driven back against the bolt face by the pressure of the burning powder. Even with those enhancements, NT primers will still appear more flattened than Lead Styphnate primers.
Hope this helps.
Fred