S&W sales down by 47%; misses target; stock drops almost 17%

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You cite a study from the University of Chicago?
Might as well cite Gabby and Bloomburg.:rofl:

Again, the COVID 19 pndemic had little effect on gun sales. Any spike in sales in 2020 was due to civil unrest/riots/BLM demonstrations. People don't buy guns to protect themselves from a virus.:D

I think Covid played a big part too. Remember the absurd run on TP early on in the pandemic? People were panicking and stocking up on just about anything that seemed useful in an emergency. I recall driving past a local gun store when things were starting to get weird and the line to get in was wrapped around the building. Then George Floyd and the riots started. I also think there was probably more inventory in the pipeline early on, so it didn’t feel like a massive shortage until a little while in.
 
Have you taken a look at Ruger stock prices? Kimber? They too are down as are many other "recreational" products, like Polaris and Harley Davidson. Most of their previous huge increase of sales was the huge amount of "free" money given out during the Pandemic. Then the Pandemic itself. Folks were sent home with nothing to do. Then came the "panic" type buying by folks that thought there might not be any left for them. You saw this with vehicles, Off Road vehicles like UTVs and ATVs....and guns. Some blamed shortages, others blamed the interrupted supply and delivery chains. A lot was just greed. Folks saw few on the showcase/floor and bought the last one before someone else did. Dealers were just a smiling. Year before the Pandemic, Polaris was offering a $1000 rebate to anyone that bought a product. Afterwards, many were selling for thousands over the MSRP. The "free" money did exactly what it was intended to do, stimulate the economy. Feds kept interest rates historically low to help with the stimulation. Problem was, it stimulated it too much. Folks got intro spending money, even monies they did not have.

Anyone who has lived in America for 40 years or more have seen this cycle several times. Those in construction, the housing market, the sale of "recreational" products, etc. have seen boom and bust many times. Just how the alternating phases of economic growth and decline typically found in modern capitalist economies works. Nuttin' new. Always seems to be a few major companies that fail during these "lows" just as there is always a few new companies that are spawned during the "highs".
 
You cite a study from the University of Chicago?
Might as well cite Gabby and Bloomburg.:rofl:

Again, the COVID 19 pndemic had little effect on gun sales. Any spike in sales in 2020 was due to civil unrest/riots/BLM demonstrations. People don't buy guns to protect themselves from a virus.:D

One of the biggest spikes in gun purchases was when people bought guns to protect themselves from kamikaze 747 pilots.

Its the comfort of owning something to balance power for most people. Buying a gun and putting it unloaded in a safe never having fired it, to protect you from a trained terrorist group is no more going to work that protecting against a virus with the same gun.

Either way, "the whole world's going to hell" has sold more guns than any legislation or lack of legislation or any other event. And since ww2 (or maybe the missile crisis, idk before my time) I don't think America has seen any worse "the whole world is going to hell" mentality than during early covid.

When you stop people working who have been working since they were 16, and make people isolate and cover their faces, the departure from normal is scarey. When things are scarey, a big gun is comforting. Lol.

I live in the sticks and isolate as much as possible. So it suited me. But not working for several months was a shock for even me.
 
If what I saw in the Local Gun Store this Wednesday continues, guns are flying out the door. Lets see how S&W does over the Chrismas Holidays.
 
One of the biggest spikes in gun purchases was when people bought guns to protect themselves from kamikaze 747 pilots.

Its the comfort of owning something to balance power for most people. Buying a gun and putting it unloaded in a safe never having fired it, to protect you from a trained terrorist group is no more going to work that protecting against a virus with the same gun.

Either way, "the whole world's going to hell" has sold more guns than any legislation or lack of legislation or any other event. And since ww2 (or maybe the missile crisis, idk before my time) I don't think America has seen any worse "the whole world is going to hell" mentality than during early covid.

When you stop people working who have been working since they were 16, and make people isolate and cover their faces, the departure from normal is scarey. When things are scarey, a big gun is comforting. Lol.

I live in the sticks and isolate as much as possible. So it suited me. But not working for several months was a shock for even me.
trained terrorist groups? watching to many die hard movies? kyle rittenhouse had no training and exhibited more coolness and trigger discipline then any cop shooting I ever read about. same with kid in the mall that made those long shots. training will not make a guy into Rambo. you are born with it
 
trained terrorist groups? watching to many die hard movies? kyle rittenhouse had no training and exhibited more coolness and trigger discipline then any cop shooting I ever read about. same with kid in the mall that made those long shots. training will not make a guy into Rambo. you are born with it

Lol. Right. Makes you wonder why the SEALS/GIGN/HRT train so long instead of just getting better genetics to begin with.....dummies they are.

And yes trained terrorist groups were the ones who flew the planes into things. For months after we saw footage of them training, and beheading people.
 
Bringing this back to the actual subject - I was in a large sporting goods store last night and a fellow was about to buy a no-lock 642. However, upon examination it was discovered the cylinder latch was not functioning properly, so this NIB 642 was pulled off display and removed to be sent back to S&W - no sale. I think this kind of poor showing has to do with factory decisions across the industry made long ago. That you could produce a much greater volume of high-quality product using advanced systems, machinery, and processes, with no need for detailed inspection of every item. I'll guess that they calculated the initial product quality would be higher than through the older methods at scale. I'm sure this proves to be the case over the long term, temporary disruptions aside. I also think the prevalence of internet discussion magnifies and amplifies the poor examples and vastly underestimates the good ones.
 
Like the lock...... how many of the thousands of lock haters ever saw one malfunction because of the lock. Lol.

I used to avoid them and still prefer no lock, but I no longer turn away from them if a particular gun I want has it. I also no longer avoid MIM as the mature well run firms make excellent parts, and the modern metals and processes they are made from are tough and strong.
 
Bringing this back to the actual subject - I was in a large sporting goods store last night and a fellow was about to buy a no-lock 642. However, upon examination it was discovered the cylinder latch was not functioning properly, so this NIB 642 was pulled off display and removed to be sent back to S&W - no sale.

I shudder everytime I see someone looking at a revolver in the LGS. I've seen far two many folks ignorant to revolvers practicing "cowboy" reloads by flipping the cylinder open and shut. Spinning the cylinder while trying to open/close it. Many times there are revolver ignorant clerks behind the counter helping them. Had to show one potential customer and the clerk helping him one time, how to tighten the ejector rod that had come loose while the cylinder was open and then would not close. I assume it was slightly loose when the cylinder was first opened and then with the spinning and other playing around with, backed off enough to make closing it difficult. Most folks think revolvers are simple devices that can take a lot of abuse. Not always the case, especially with the small J-Frames. I think many times when supply is low, that guns refused by one potential buyer get shipped to another sister store and sold. Guns that have been handled incorrectly and abused, get put back on the shelf with the dinge on the cylinder from where it got hit on the side of the display, or the bent ejector rod from swinging the cylinder open hard. When I was a kid, you had to ask to see a long gun from the rack behind the counter. The counter guy was a gun nut and watched and advised you the whole time it was in your hand. He also wiped the gun down with an oiled rag when it went back on the rack Nowadays the guns are laid out on a table with a log chain thru the trigger guard holding them to the table with a dozen other guns...almost impossible to look at one without yanking the chain thru the other trigger guards. Then folks want to blame the "factory" and send them back for the blemishes.
 
In this particular case, I spoke with the counter man after the no sale, and he told me this 642 should never have been put out on display, as the box had already been marked as defective and was to be sent back.
 
Maybe they should start making primers…

Down 47% from sold out with a 6 month backorder? With the panicdemic everyone’s sales were astronomical. Only makes sense they would settle as the people did.
 
Like the lock...... how many of the thousands of lock haters ever saw one malfunction because of the lock. Lol.
The least of the reasons for my dislike of Smiths with an internal lock is the possibility of the lock malfunctioning.
1. It's not needed. KISS.
2. It doesn't add value.
3. It actually reduces resale value.
4. It's ugly.
5. It's a reminder of S&W groveling at the feet of antigunners.
6. It's a "common sense gun safety device" according to the gun banners and needed to protect the public.
7. Properly store and safeguard your firearm and you don't need an internal lock.
8. Every handgun sold by a dealer must have a safe storage device available. An .87 padlock does the same job.
9. When you need your gun NOW.....asking "can you give me a second to unlock it?" seems a bit dangerous.
10. Its the first step to biometric handgun readers. We don't want biometric handgun readers.
 
The least of the reasons for my dislike of Smiths with an internal lock is the possibility of the lock malfunctioning.
1. It's not needed. KISS.
2. It doesn't add value.
3. It actually reduces resale value.
4. It's ugly.
5. It's a reminder of S&W groveling at the feet of antigunners.
6. It's a "common sense gun safety device" according to the gun banners and needed to protect the public.
7. Properly store and safeguard your firearm and you don't need an internal lock.
8. Every handgun sold by a dealer must have a safe storage device available. An .87 padlock does the same job.
9. When you need your gun NOW.....asking "can you give me a second to unlock it?" seems a bit dangerous.
10. Its the first step to biometric handgun readers. We don't want biometric handgun readers.

Its also on every 460/500 and 329. Lol. I refused to look at one until the 460 came out. I still prefer pre-lock for value but have no issues with them anymore.

Who has ever locked the lock? I've not and don't know anyone else who ever did. And at least they didn't put them under the grip.....after refusing to make mags over 10 rd. Smith wasn't the only one groveling. And Bill was doing so back when nobody even asked him to grovel
 
One of the biggest spikes in gun purchases was when people bought guns to protect themselves from kamikaze 747 pilots.

Its the comfort of owning something to balance power for most people. Buying a gun and putting it unloaded in a safe never having fired it, to protect you from a trained terrorist group is no more going to work that protecting against a virus with the same gun.

Either way, "the whole world's going to hell" has sold more guns than any legislation or lack of legislation or any other event. And since ww2 (or maybe the missile crisis, idk before my time) I don't think America has seen any worse "the whole world is going to hell" mentality than during early covid.

When you stop people working who have been working since they were 16, and make people isolate and cover their faces, the departure from normal is scarey. When things are scarey, a big gun is comforting. Lol.

I live in the sticks and isolate as much as possible. So it suited me. But not working for several months was a shock for even me.

Very valid take on it. When covid hit and lockdowns started, I was inundated with calls from folks seeking advise about buying guns. Even a few coworkers and acquaintances of the more liberal persuasion who I never thought would own a gun talked to me about the subject.

The same thing happened when the riots started. People completely unaffected by the civil unrest in large cities far away were arming and stocking up on ammo.

One cannot shoot a covid virus. Antifa is unlikely to come to your house. And even .50BMG cannot kill an idea. So, why are there so many new, first time gun owners? Because it makes them feel better. They do not know what to do, but they have to do something to protect themselves and their families. And owning a gun is, for many, a feelgood measure.

This has benefitted the firearms industry. But more so, it has benefitted the 2A movement. People who years ago would have been all about gun control, or at least anti-gun, are now amongst our ranks. Yes, there are certain areas where the fight continues, like in Oregon. But look at how many states have CCW that did not 20 years ago. Here in Ohio, we are now constitutional carry- no CCW needed. It passed with little opposition. That's a far cry from the days of our own Senator Metzenbaum stating he wants all our guns.

So, is S&W's current fiscal problem the end of the world for the 2A movement? Hardly. I see it as more indicative that the large block of panic buyers from the past few years are one and done types. They got their inexpensive, easy to shoot gun from a big name they recognize (ie: S&W) and don't plan to buy another one.

S&W does not exist to make guns. S&W exist to make money for it's stockholders. The folks steering the company already have a plan for the next quarter and the one after that. I am sure they have contingencies for further drops in demand as well as one for meeting demand when the next scary event reinvigorates the first time buyer market.
 
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trained terrorist groups? watching to many die hard movies? kyle rittenhouse had no training and exhibited more coolness and trigger discipline then any cop shooting I ever read about. same with kid in the mall that made those long shots. training will not make a guy into Rambo. you are born with it

Now that is funny.
Where do people come up with this stuff.
 
People are getting squirrelly about the economy, and food and fuel prices.

Everyone I know is cutting back on non-essentials and trying to batten down the hatches. They may buy a gun or two, but it will be more utilitarian, functional purchases.
 
Yep and reality says people need to train practice regardless of what skillset they process.
how much training did the kid in the mall have making 40 yd shots while the other guy was shooting? cops are trained and a lot of times fire many rounds wildly
 
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