Feel free to call me anytime and I'll give you all the inside poop I can, and advice. As the others said, firearms profit is low, only $20.00 to $40.00 per gun, and we no longer carry ammo since the markup on a box is 15 cents to $1.00, else they can get it at Wal-Mart or order bulk online. Clothing and upsales is where the money is, and extra services like light gunsmith work, e.g., scope mounting, pillar bedding, bla bla, etc. Although I won't give exact numbers, we'll gross over $3,000,000 this year, and 98% of our sales is now on the Internet. After expenses and taxes you can expect to take home 5% of gross, divided into yourself and everybody that works for you. And, you'll easily work 70-80 hours a week, and every holiday and weekend when the buying public is shopping. And, you better know everything about every manufacturer, firearm, cartridge, and scope made since 1965, otherwise they'll shop the Wal-Marts and Bass Pros where they already expect lack of product knowledge and poor service. We keep $1,000,000 in firearms inventory at a minimum, and that inventory money came from a business loan, not the goody tree. Loan payments come whether you sell or not. So, if you still have the guts to tackle the Internet and Mega Stores there is a buck or two to still be made. Have a great day!