Trying not to go too far into the weeds here...
Back in the early 90’s before the days of the Internet there were “Cable Access” community college courses one could take here in Southern California. Anyone could tune in if one had a basic cable package.
I worked a job where I had Friday and Saturday off. Friday mornings I would occasionally tune in to a couple of these courses. One was a course on “Journalism”.
Primarily the instructor taught about verbiage and it’s used in “conveying the message that you or ‘your news outlet’s’ wished for the reader to hear”. In other words, manipulation of the news.
Of special interest to me was the instruction he gave regarding the use of a photo of a gun displayed in any news piece involving death or violent crime to convey that “guns are bad”. This class included word manipulation like I mentioned above and the use of the term “assault weapon” whenever more than one person is shot or killed with a gun. He said, I am paraphrasing here; “If you don’t know what kind of gun is used assume it is an assault weapon until you know better...if and when you know better you can always report it or not.” He said the last part jokingly.
The other things he said that sent chills up my spine was the use of terms like “freedom fighter” vs “terrorist” or “insurgent”. He referenced the take over of Cuba and talked about the use of “Marxist communist” or “Communist” and the use of other terms to put them in a good or better light.
I watched 5 of this teachers 8 classes for that course and I must say it was quite an educational experience. I wasn’t signed up for the course but I watched anyway. The thing that bothered me the most. Only one student in the classroom would challenge him. One out of maybe 30 kids. That meant 29 soft mushy sponge heads absorbed this guy’s BS and moved on. That was the scariest part.
Sorry for the hi-jack.