Yeah. Let's all go shave our beards and buy skinny jeans while we're at it.
And I don't buy for a second that it keeps women out of the sport. I'm sure there are examples, but I think it's the exception not the rule. But then again, I'm in the south. Most women here do shoot so I don't see a lot of women turned off by it.
Just like men don't want to be beaten by a woman, don't you think women feel a sense of pride when they beat a man? And there's nothing wrong with either of those things. It's the way we are.
My wife shoots and doesn't feel the least bit intimidated by my "male pride". And trust me, I have plenty of it.