Vortex Viper HS 4-16x44 LR Dead Hold BDC

[bigarm]

Camera land has a good deal on demo units of this scope (http://www.cameralandny.com/optics/vortex.pl?page=vortexviperhs4-16x44lr).
Anyone know anything about this scope? I am looking at getting myself a retirement gift of an AR dedicated to varmint shooting (maybe the new RRA LAR 15 X-1 Rifle (http://rockriverarms.com/index.cfm?fuseaction=category.display&category_id=606) and putting a scope of approximately this magnification on it. Thanks

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[Walkalong]

I bought this similar Vortex on sale for $399 at Midway. I like it a lot, but at $550ish there may be better options, or at least others to consider..