Ban,
I understand you don't care about the military side, but what you care about is irrelevant to the particular corporation under discussion, in this regard.
Colt did not drop their revolver line just to piss people off, or as a bad business decision.
What many Colt fans don't understand is that, as things stood, there WAS no money to put into both sides of the company, and Colt took the route that would, not might, get money coming in.
Keyes has done exactly what his owners hired him to do- keep the business afloat. The fact that it didn't go in the direction you or I would prefer it to simply is not a factor.
Colt exists as a corporate entity to make money & owes you & me exactly nothing. By the time the revolvers were dropped, the doors were on the verge of closing. Keyes made the right decision, under the circumstances & with the resources he had at the time. At that point, the damage had already been done.
I was attempting to address the question of "...why they didn't concentrate on their core products and re-invest in new tooling and equipment to keep up with the marketplace..." Their core products simply were not selling well enough to justify the type of expense involved in doing that. Colt did not turn its "collective back to a loyal civilian buyer base", that buyer base was not buying enough product to keep those production lines going. Smiths and Rugers were eating Colt alive in the revolver market. The decision to invest 5 million dollars in expanded production on the military side was no "misguided" attempt to woo the Pentagon. Colt had orders from our government & others, and those orders & sales have kept them alive.
From the viewpoint of Colt revolver fans, it wasn't the best way to go, but from the owners' and investors' viewpoints, it was.
It's very much a case of which direction do we take- try to bandage a sinking business with limited sales to keep longtime customers happy, or show additional potential investors a new portfolio that'll both generate more cash to invest in equipment and bring in enough return on it to actually remain in business by going down a different path?
It's not just a matter of Colt turning its back on loyal customers, it's a matter of survival. Had Colt not put those resources into the military side, they'd be gone now. Whether or not you care is unimportant, it is important to Colt's owners & investors.
I'm not defending the poor management that led up to the mess that Keyes inherited, but I am trying to explain why Colt is out of the revolver game.
Denis