"Imo Greentop is overpriced as well."
Still the number one gun dealer in the state by a wide margin, so they're doing something right.
Marketing....tradition....stock
They advertise more than the competition
They have been around longer than the competition and grownups now remember going there as a kid.
The competition can't touch them on stock.
During the panic, their counters were FULL of handguns, while you go into Colonial Shooting academy and see a bunch of empty glass.
Green Top was cheaper than Gander Mountain, they are still cheaper than Bass Pro. I don't even bother with De Goffs...they are so unfriendly.
But to compare prices. (before the panic)
M&P at Greentop $559
M&P at Colonial Shooting $509
SR9C at Greentop $469
SR9C at Colonial Shooting $429
Ruger SR1991 at Greentop $800 (which is pretty high, but they are the only place I have actually seen them)