The original post was....
bogie said:
We're still using pre-Kennedy political tactics. Collectively, we're still in the "paper notebook and shoebox" school of database management. A _small_ percentage of gun owners are on the internet. I'm guessing that the percentage of hunters is actually smaller. And I'm guessing the percentage of vendors is smaller still...
and then went on a tear about how antiquated Shotgun News is....I dunno, they do have a website with contact info. So that's something not from the 60's.
As far as the "gun culture being stuck in the 60's" - I think you can apply that to a large part of American culture and business. Why? B/c babyboomers (practically) outnumber everyone else and they're the ones who are department heads and above in the vertical stack of business management. They grew up in the 60's.
So if the head of pubs at Shotgun News is a baby boomer and the ad submissions has been working the way it is since he was a kid, why change? Does it make sense, no, it's just the way it is.
As far as the rest of the gun culture goes with it's 60's mentality (
1911 45's are the best ever!) and way of doing things (
pencil & paper) yes they are predominantly populated with graybeards.
cnorman18 said:
If you GO to any of these events, you'll notice that it's not all old geezers there, either.
Maybe not where you are, but where I am, by and large the gun-related events I attend are mostly populated by babybooming graybeards (as high as 75%, but that's just an unscientific observation on my part).
The exception to that rule is shooting courses (ccw, advanced tactical, sepcialized training, etc.) in which the old fellas are the ones teaching the class. And I for one (under 40) thank god they're still around doing it!
Speculation as to if or why we are "losing the younger generation" and not attracting new members to the gun culture....that's a whole other topic.
Back on topic: many publications & shop owners are online and actively surpressed by Yahoo, Google, eBay, PayPal, etc.