Madison - Democratic Gov. Jim Doyle held a 48% to 38% lead over Republican challenger Mark Green in a poll a Madison television station released Thursday.
The Aug. 14-16 phone survey of 600 likely voters had a margin of error of 4 percentage points, and 14% of those responding did not say who should be elected Nov. 7.
Conducted by Research 2000 for WISC-TV, the poll's findings were in line with others that gave Doyle a lead of 4 to 7 percentage points over Green.
Like other polls, the survey found Doyle more popular with women than men: 51% of women responding rated Doyle's on-the-job performance as excellent or good; among men, the number was 45%.
Both campaigns said they were pleased with the poll, but for different reasons.
"Polls go up and down, and there's a long way to go," Doyle campaign spokesman Anson Kaye said. "But we're happy to have a substantial lead, and to be leading everywhere in the state."
Green campaign manager Mark Graul called the race for governor "incredibly close" and the poll "fantastic news."
Graul said the new poll showed that Green had survived about $2 million in TV ads spent by the Doyle campaign and an ally, the Greater Wisconsin Committee.
Doyle's campaign announced a new ad Thursday attacking Green's voting record in Congress and said he votes 92% of the time to support President Bush.
Now that it is running its own TV ads, Green's campaign will gain momentum, Graul said.
Graul said the poll found only 48% of respondents rating Doyle's performance excellent or good, dangerously low for an incumbent.
Also Thursday, the Republican Governors Association began running an anti-Doyle ad that features news stories on scandals involving the Doyle administration, saying the Democrat "put a price tag on Wisconsin's good name." An association spokesman refused to discuss the ad.
But Kaye noted that the Republican Governors Association hosted a $25,000-per-person Wisconsin fund-raiser last week, timed to coincide with the visit of Bush.
"This is the Green campaign in a nutshell - play $25,000 rounds of golf with high-rollers, make sure their special interest cash is used for attack ads against Gov. Doyle, and then hope it works," Kaye said.