Also fluting will not add to accuracy, however if done incorrect, or just bad luck it can decrease accuracy. Google is your friend, lots of in depth, theoretical stuff that's way overmy pea brain,
My main point is it looks cool, and people like looks !! I'm not immune myself.. If I were purchasing a $500 match barrel blank I can't see having it fluted at my current state of money, but if I were putting a used match barrel on a hunting rifle I bought the barrel for $100 I may have it fluted to look really cool, and tell myself it decreased the weight just so it would look cool and reduce weight.. Some manufactures will void warranty on barrel if fluted, Lilja is a good example, and Lilja is the most accurate barrel I have ever owned...