Athens info
Franklins is a huge outfit, with some good prices and some bad. Huge selection, above average deals on used guns.
Georgia Outdoor Sports is a good outfit, about 10 minutes outside town. Good prices and nice people.
TFL has been around a long time, I was never impressed, but from an earlier post I would be willing to try again.
Try the pawn shops, college students are always selling stuff, huntign rifles, old handguns etc etc. some good and some bad deals.