And their ratings are two to three times as expected by the producers. Call it the dumbing down of America, but people like to watch this stuff. I don't honestly believe all swamp loggers are like the guys in that show, but some ARE! The TV producers specifically found a personable guy (Will) who runs a gun shop in Baton Rouge that makes tactical weapons. It MAKES GOOD TV! And that was the point, not to educate American citizens about guns.
I still maintain that this type of publicity helps us all. It makes "evil black rifles" more mainstream. I've read that most of the TV crew for the show never even fired a gun before, and now some of them have had Red Jacket build them AK's. For me that is a huge WIN for us gun owners.
Anything that brings gun ownership, and particularly weapons which are controversial to the general public, into the mainstream of America is, in my opinion, a great thing. Yes, it is fluffy sensationalistic entertainment, but I think it is helping our cause, not hurting it.
YMMV...
P.S. - I've spent quite a bit of time in Baton Rouge. In general the people are really warm and friendly, and yes, some of them are characters. But on the whole they're good folk with an interesting history. It is one of the few parts of the country where they've held on to their culture and heritage. More power to them. And... the food there is amazing!