georgeduz, I know what you mean. The Swaros are nice, but I settled on a Nightforce. I wanted something compact and the NXS fit the bill for me. I've really gotten spoiled.
I'm getting ready to send my Nightforce in for a reticle transplant and Zero Stop upgrade and needed a scope to get me through the five week wait. I decided to try a Super Sniper 10X42M. It's been a while since I tried one and am hearing good things about them these days. I was also considering a Vortex. I actually got to shoot a Vortex Viper 6.5-22X (I believe). It was surprisingly clear for what it is. I went with the SS 10X (I do hate the funky name) for a few reasons. The first is that I hadn't tried one. The second is that it has more range of adjustment and lastly, it has an etched reticle, rather than wire. We'll see how it does. For what it's worth, the fixed 10X with rear parallax adjustment goes for $300.