9x19, that is to maximize profits at the B2B or manufacturer to retailer level. If they went the distributor route right away, they would be giving up $50 per gun, or more, since they are going to sell all that they can make for awhile. If you have 10,000 guns (they have orders for more than that) and you discount them $50 to distributors who order 1000 guns, you will lose $500,000 in profits on 10,000 guns in the first year. That would nearly pay for that extra CNC machine, in fact, they would probably leave enough profit on the table to cover the cost of the extra machine in the first year if they adopted distributor pricing.
Now that doesn't mean that the consumer gets off easy, but I would not be surprised to see the gun selling at OVER msrp as the Seecamp did for over 10 years since demand always outstripped production, until 1998-99. Larry Seecamp wasn't making the extra money, he was selling guns at $350 for 15 years, it was the dealer that were jacking the price to $650-$1100. Larry held his price. Rohrbaugh will do the same. Dealers will buy at a set price, but they will charge whatever the market will bear.