As a side note, the cannelure isn't always used to prevent bullet setback issues. I have numerous Winchester .38 Special cases with the cannelure within about 1/8" of the extractor groove. It's also sometimes used to identify special purpose ammunition, such as blanks, etc.
Some brass will have several cannelures along the sides of the case. I've seen .38's with three of them, but the most common is one, with two being next in commonality. Most .38's with two cannelures were originally loaded with HBWC bullets, and have strait walls to accommodate the longer bearing surface of the flush seated bullet.
Some cannelures are also placed in the center of the bearing surface of the bullet. Both MagTech and S&B do this, again with .38's. Some brass has a very heavy cannelure, such as the MagTech .45 Colt brass, and some has a very light one.
The cannelure is common, and has been for years. It may baffle a new reloader, but those who have been around for awhile just take them for granted. If I have some special purpose brass, I'll add a cannelure with either my CH4D Cannelure Tool, or my Corbin Cannulure Tool, but I use them mostly for adding the cannelure to bullets, both factory and ones I've swaged myself.
Hope this helps.
Fred