And Oleg, don't just create... Purpose-create... Think of what the end use will be of an item, and build it around that communication need. Some stuff lends itself to campus "get people just involved" campaigns, while others are basically "civic awareness" for when votes are coming up, etc... If a neigbhorhood is having a crime problem, different self-defense oriented ones go up. If the neighborhood is heavy GLBT, it's different ones...
Image Idea: Get some pics of a real rifle or trap team, from a real school...
Caption: Acme University Will Beat _________ University!
(put it in a thing where it will be relatively easy to just add the institution name)
and below...
Oh, wait. You guys don't even have a shooting team!
YOU FORFEIT YOUR RIGHTS!
Tell a college student he can't have something, or that his school just got beat like a rented designer, and...