I will go ahead and ask a question I hear at the local gun stores and that I heard at the the last gunshow I went to, because of high prices, and low availability... Cause I keep hearing alot of local folks complain about price gouging, and I am tired of it...
If they are doing so well, why dont they lower prices?
You SHOULD BE tired of it. This is the sort of idle question which says a lot about the person asking it. And not in a good way.
It is simple -- Economics 101.
The market sets the prices (to a certain degree). If a company can sell all they can make at $XYZ each, why in the world would they DROP the price? The only possible result would be that they make less money! The only reason the price isn't $50, 100, or 500 MORE is that there is competition in their niches of the market and they can't afford to drive their potential customers into the arms of their competitors.
To a very real degree, the more they take in per gun, the happier their shareholders, the happier their employees, and the more money they have to sink into R&D to build better guns, invest in new and better tooling and equipment, lawyers to stave off frivolous nuisance lawsuits, money to give to support the shooting sports and political efforts, and so forth.
It's when companies start CUTTING prices that you need to worry about them. That's when things are going badly -- the market is flooded, there's something wrong with the product, something better has come onto the market, or other negatives. Seeing prices fall should be a warning to you to double, triple, and quadruple-check to make sure this is a wise purchase after all.