I stumbled across the 1975 Montgomery Wards Fall & Winter Catalog. Oh my! bell bottoms, polyester knits, wide collars, checkered pants, striped shirts and platform shoes. It's like watching a Brady Bunch nightmare. But on page 891 Mr. Ward starts advertising the rifles. Wards mod. 550 12ga. pump, fancy $150 Wards mod. 550 12ga. pump, economy $95. (These shotguns were, I think, Winchester mod. 1200's merely stamped with Wards name and logo. And if you adjust for inflation to year 2019 dollars, 476%, those guns would be $714 and $452, respectively. Which, honestly, is about what one would pay for the equivalent gun today.) Some more examples from the catalog: Ithica, 12ga., mod. 37 delux, $185. ($880 in 2019 dollars). Remington, 20ga., mod., 870 Wingmaster, $175 ($833 today). Remington, 12ga., mod. 1100 "automatic" shotgun $230 ($1095 today's money). Richland, mod. 711, 10ga., double barrel duck and goose gun with Spanish walnut, extractors, triple locks, and hand checkering $255. ($1214 at 2019 dollars) Western Field, mod. 72, 30-30 deer rifle. -Which is really an economy grade Marlin mod. 336 engraved with the Western Field name to sell through the catalog- $125. ($595 today's money). Browning, Grade 1, gas-operated, 7mm Mag., hand checkered French walnut $480 ($2285). Only the 7mm mag. and 30-06 calibers are offered. Mauser, mod. 98, 8mm, carbine, full stock $77 ($367). Ruger, mod.77, 270 Winchester, tang safety, hand checkered walnut, $199 for the rifle only, or $256 in a package deal with 3x9 scope and rings ($947 or $1218, respectively). Ruger, mod. 10/22, .22lr, 1 rotary magazine, $70 ($333). On the whole, I think the good people in 1975 were actually paying a bit more for their rifles and shotguns than we are paying now. I think that can be a hard thing to judge too, because the equivalent rifles of today just don't equal the quality of the the 1975 offerings in many cases. For example, the ruger m77 rifles of today aren't as good a quality of the older "tang safety" model 77's. But then again, we use stainless steel now quite a bit when stainless was rare 45 years ago. Nor would I pay $2250 for a grade 1 Browning. Not at any time. (Beautiful rifle though.) What do you think? Like me that rifles today are generally less expensive but not as great, or differently?