"...numero uno, be the standard nearly all are compared to, and stay there for decades on end "
Not ! A few million smart people simply don't sing from that old Hymnal.
Hi George...
I think the "popularity" of the 30/30 is in large part because for decades the lever-action 30/30s and their ammo were signifciantly cheaper than most bolt guns and ammo for more modern calibers. They still are but, I think, to somewhat lesser degree. Also, they have long been packaged with scopes as "Specials" at Wallyworld etc. in many areas.
If you're in S. Texas (and many other places) a couple weekends before deer season opens the stores will all be running "sales specials" on lever-action 30/30s and you'll see
trainloads of people show up at the puiblic shooting ranges with such guns.
When the rifle costs 70% (or less) of anything else in the store and ditto for the ammo it turns a LOT of "first-time" or "casual" hunters into 30/30 owners.
Hi K3...
"
Does it no longer kill deer or elk?"
Of course the 30/06 will still kill Deer and Elk. I didn't say it wouldn't. But so will a 50-caliber machine gun, and a bulldozer, and an F-16 loaded with Napalm. Do you recommend using those ?
The 30/06 is outdated (IMNSHO) because there are many calibers that will cleanly harvest all those same Deer and Elk and yet be much more user-friendly (less blast and recoil, and sometimes less expense) than the 30/06. Since a more user-friendly weapon equates to a rifle more shooters can handle well, and better - such weapons are better than bigger, less-user-friendly calibers.
If someone wants to use a 30/06 (or an F-16 loaded with Napalm) -
Fine. But all this narrow-minded knuckleheaded "advice" about how everyone "needs" a 30/06 and it is so much better than anything else blah, blah, blah is absolute, unadulterated, 24k, antiquated, hilarious military-macho horse mustard.