AFAIK, traditionally considered "handgun" ammunition and short rifle cartridges like .223/5.56, 7.62x39, .300 Blackout and .224 Valkyrie.
In their clarification, Walmart was not sure about 22LR (Which kinda goes against their "handgun ammunition" ban ) - https://freebeacon.com/issues/exclu...statement-on-ending-certain-ammunition-sales/
To me, the fact that Walmart called short rifle cartridges "short-barrel rifle ammunition" tells me either this was intentional or CEO/upper management at Walmart is grossly misinformed as two are very different in meaning.
The biggest head scratcher for me is the fact that Walmart sells 20% of ammunition and this policy change will SIGNIFICANTLY affect their bottom line, NEGATIVELY. And Walmart is publicly traded company and they must act to benefit their shareholders, not push their agenda.
They managed to piss off gun owners who will respond with boycott, continue to irritate antis because they still sell guns/ammunition and now they are willingly giving up the 20% market share of ammunition sales when competition from Amazon/Costco/Blue Apron is fierce? That's LOSE - LOSE - LOSE
If this policy change results in revenue loss, I could see CEO getting fired and replaced with new CEO who will work to benefit shareholder interest.
Somebody bumped their head at Walmart.
The way I look at the No ammo sales, is that WalMart really doesn't need to sell it. I doubt it will do anything to their profits. Now if they got there ammo from China maybe.
They make BIG money on all the trash they sell from China. Look at all the Halloween and Christmas junk they sell and China doesn't even honor those Holidays. They will make up the 20% on some other garbage.