I'm a schoolteacher and an FFL.
I have little formal business training, but I have learned over the years:
1. If the item is priced too high- no one will buy it. PERIOD. EVER. (But what may be too high for YOU, may be a bargain for the next guy). If it is priced too high for you, it isn't necessarily price gouging:
http://en.wikipedia.org/wiki/Price_gouging
2. If the item is priced too low- some guy will buy all of them and resell that item at THEIR price. (if I offered up twenty boxes of .380 on the WTS forum @ $10 each would you warn me I was giving it away? I doubt it. You would email an "I'll take it!" faster than Obama gives away cash and two hundred other guys would bomb me with emails asking if I had more.
)
3. Profit is the difference between what I paid for the item and what I sell it for, minus my expenses. Having a PROFITABLE BUSINESS is understanding that I have to price items at my replacement cost. (Example: I buy 1000 boxes of WWB 9mm @ $10 each. I sell those for $15 each, my gross profit is $5 per box. When I go to reorder I discover that my supplier has now increased the wholesale cost to $16 per box. I'm SOL! Before I price an item I had better know what my replacement cost will be. If I don't I'll be out of business pretty fast.) If the item is unobtainable from my wholesaler, i better price my stock with that in mind.
4. Planning is good. Waiting until election eve to order ammunition, AR lowers, large capacity magazines, etc. isn't the fault of your dealer.
5. Capitalism is good.
WE HAVE MET THE ENEMY AND HE IS US........ as in us, the firearms community, we are solely responsible for the current ammunition shortage.
Our own panic buying and hoarding have created a situation similiar to the run on the silver market in the 1970's. Like that this too will pass.
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