Zombie rounds : NEED IT, LOVE IT, WANT MORE OF IT !
I wanna see hornady bullet commercials all over the walking dead series.
I wanna see ZMAX extra sugar breakfast cereal.
I wanna see little timmy's zombie gummi bears pouch in his lunchbox, with a 50 cent coupon for ZMAX 22lr on the side. Shotgun shell red looks good in fruity shapes and colors, don'tcha think ?
If I bought a box of cracker jacks, and it had a hornady logo temporary tattoo in it, I'd slap that sucker on my forehead.
WHY ?
GUN PR. Thats why.
There are so many people completely ignorant of guns and their trappings, that every time the anti's saber-rattle...they get all mushy and scared.
Anything that we as a consuming section of the public do that makes firearm use more acceptable and mainstream is positive.
Anything that draws intelligent people into conversation about the "realities" of our 2nd Amendment "hobbies" ( for lack of a better catch all) is overwhelmingly positive.
The younger you can draw folks in to a positive experience with a product, the more likely they are to stay users ( and defenders ) of that product throughout their lives...if not specifically loyal to your brand.