Don't let some of the lesser know brands escape attention. I bought an AGP, which is machined by a turbo parts supplier to the aftermarket car industry. Nice logo, trigger set screw, beveled mag well, and very clean machining. The roll marks are CNC'd and even, not the uneven stamped look prevalent on old school versions. Nothing wrong with that, just a point.
Most lowers are forged by half a dozen companies and machined by them and a half dozen more for all the different makers out there. Check the arfcom stickies for more info than you might need for details. Lowers come with and without forgemarks on the edge, with tight or loose magwells, high or low walls that determine if full auto parts could be made to fit, and will run tight or loose when attached to an upper, which is not an accuracy problem and easily cured. One other difference is large or small pin which is a Colt issue, most others don't mix and match.
Building is a great way to assemble on a budget, but has one or two problem areas: Fully assembled groups are often the same price, as buying in bulk drops the per part prices so low the labor can be added and it's still competitive. The other is shipping, the bane of the internet shopper these days. $20 to ship less than 14 oz of furniture from AZ to MO sucks a lot of money out of the builders budget, and causes one to think about it a lot more. Do that 5 times and a $100 upgrade for a better part disappears. The actual "on the doorstep" price is often not figured into a lot of expense posts, and it's misleading to ignore it. Maybe we all want to be a little uninformed, but when you sell something else to pay for AR parts, it starts to hurt thinking a nice item you used to own was blown on shipping.
Once the the process starts, then the decision making gets interesting, and things often accelerate to get it done. I think I might get it done by October to hunt deer, but the pressure will be on when I order a long lead item like a barrel and find what I want vs. what is in stock or even on discount that can ship sooner.
Stick to a precise recipe and it will turn out exactly the way intended. Then it will be a great rifle or a dud, but you'll know why.