I subscribe to SWAT, American Handgunner, Guns, Blade, and get American Rifleman as part of my membership. Im also planning on subscribing to Concealed Carry Magazine. SWAT is definitly my favorite, and i read it cover to cover each month. As for advertisments in teh magazine, I dont mind that much, as Ive learned about several new products that interested me in the magazines. I first heard about I-shot products for example through a ad, and then I read a review about them, and then found out that they are a local company in Woodbridge Virginia. I now own a variety of their products and will buy more in the future.