Just a few facts to ponder: Current distributor prices for 9MM ammunition are higher than Wally World's everyday price. The problem with Wally World is that they take a very large percentage of Winchesters production and only offer about a dozen low priced products. What happens when you need the odd box of let's say 30 Luger or 45 Win. Mag. that Wal Mart doesn't carry. The dealer that used to be profitable with ammunition no longer stocks much and will most likely not have what you need. And for the reloaders out there that don't have a store that stocks powder you'll have the Haz-Mat charge on each shipment of powder or primers you wish to try. Want to try a pound of new powder? BAM! $ 20.00 Haz-Mat fee. Kinda makes the higher prices of your local dealer look cheap doesn't it. The loss of distribution is of major concern to all manufacturers in the firearms industry and their alliances with Wal-Mart will come back to haunt them if it hasn't already. Lots of ways to make $ : One online/mail order/walk in operation mails over 2 million catalogs a year to potential buyers and generates about a 30% order rate on those mailings. They sell products at distributor cost or maybe a little over which your local dealer can't match but then they add handling fees which average about $6.00 per order. The bottom line is $ 6.00 times 600,000 orders is 3,600,000 bucks and is actually more than the profit they made on the merchandise you bought. This operation claims to be a distributor but sells to the public at the same price as they sell to dealers thereby protecting their business which in reality is selling order fees to mail order or on-line customers. Continued consolidation of the firearms industry puts more pressure on the small dealer who tries to serve your needs by having product on hand for you to peruse and in most cases will provide good information for you to base your buying decisions on. If you continue to support Wal-Mart and at cost on-line distributors that earn income with service fees, that decision will eventually come back to haunt you too.