Now that the Winchesters are out will Ruger step up their game? Maybe, a little competition never hurt.
Given the Hawkeyes lining the used racks and priced on clearance right now at Cabela's, while the new Model 70s went from a full rack to out of stock in no time flat, I'd say that Ruger had bloody well BETTER.
I'm not biased against Ruger. I own a fair number of Rugers and I shoot matches with one of their pistols. Come to think of it, I own more Rugers than any other gun brand.
Have you actually examined one of the new Hawkeyes closely? Yes, it's matte, which has its upsides and downsides. What I found unacceptable is how rough it feels to operate. It's not like there are no other hunting rifles around for under a grand. Why would I get one that feels like it left the factory before they finished it?
Winchester's new wood finish looks and feels good to me. It's not "matte", but I don't especially mind a matte finish. It's not Ruger's
wood that bothers me.
Ruger took a pretty nice rifle (with a reputation for terrible accuracy, deserved or not), and took it down a good few notches -- while selling it as an
improvement. It doesn't take anti-Ruger bias to notice that.
Sorry, but being very disappointed in a particular new Ruger product (third major M77 revision, or is it fourth?) does not equate to some irrational bias. In the context of the hundred-plus competing rifles in the shop at the time, I didn't find the Ruger to be worth buying.