They sent out an offer of buying ammo by the pound. Basically, they took the ammo in torn boxes and filled ammo cans with it and put it up for sale that way. They completely failed to set up their system so that once it was added to your cart, the amount you added was subtracted from the inventory. Based on just the Facebook traffic, I'm betting hundreds of people were able to add their ammo to their cart, navigate through the constantly crashing check out process, and finally be told that the item was out. Not a very good way to attract customers in the future.