patentmike
Member
So the British are worried about "normalizing" the sight of a handgun?
I would be willing to bet that the same people don't complain about seeing bad guys with guns during actual programming. Sheesh.
Gun protesters get Land Rover ad banned
(Filed: 31/08/2004)
A television advert for Land Rover featuring a woman firing a gun has been banned by watchdogs for glamourising gun culture.
Accompanied by dramatic background music, the advert for the Freelander Sport begins with a woman taking a gun from a drawer and brandishing it as she hurries after a man leaving her house.
As he climbs into the vehicle, she takes aim before shooting into the air vertically upwards. It then becomes clear that the gun is a starting pistol as the man smiles and drives away.
The agency behind the advert said it was intended to promote the message "that the Freelander Sport triggered sporting behaviour".
But 348 viewers complained to media regulator Ofcom, meaning that the advert is in the top 10 of the most complained about commercials.
Most viewers were concerned that the commercial glamourised or normalised gun culture despite the fact handguns are illegal in Britain. Many also pointed out that the gun was stored irresponsibly.
Ofcom ruled that the advert had breached guidelines on harm and offence and must not be shown again.
"Given regular coverage of high-profile shooting incidents and public concern about the wider social impact of the so-called gun culture, the glamourisation and normalisation of guns, even indirectly, is simply offensive to many people," Ofcom said.
"In this advertisement, the starter pistol was used in both an apparent casual manner and just for fun, to signal the start of the man's journey. The domestic setting, together with the gun simply lying in a drawer, normalised the ownership of guns."
I would be willing to bet that the same people don't complain about seeing bad guys with guns during actual programming. Sheesh.
Gun protesters get Land Rover ad banned
(Filed: 31/08/2004)
A television advert for Land Rover featuring a woman firing a gun has been banned by watchdogs for glamourising gun culture.
Accompanied by dramatic background music, the advert for the Freelander Sport begins with a woman taking a gun from a drawer and brandishing it as she hurries after a man leaving her house.
As he climbs into the vehicle, she takes aim before shooting into the air vertically upwards. It then becomes clear that the gun is a starting pistol as the man smiles and drives away.
The agency behind the advert said it was intended to promote the message "that the Freelander Sport triggered sporting behaviour".
But 348 viewers complained to media regulator Ofcom, meaning that the advert is in the top 10 of the most complained about commercials.
Most viewers were concerned that the commercial glamourised or normalised gun culture despite the fact handguns are illegal in Britain. Many also pointed out that the gun was stored irresponsibly.
Ofcom ruled that the advert had breached guidelines on harm and offence and must not be shown again.
"Given regular coverage of high-profile shooting incidents and public concern about the wider social impact of the so-called gun culture, the glamourisation and normalisation of guns, even indirectly, is simply offensive to many people," Ofcom said.
"In this advertisement, the starter pistol was used in both an apparent casual manner and just for fun, to signal the start of the man's journey. The domestic setting, together with the gun simply lying in a drawer, normalised the ownership of guns."
:banghead: 
