Without getting into any pricing pissing contests, 1SKS is more than happy to match reasonable prices on SureFire products. While we are not the lowest out there, we try to compensate with service, product knowledge and having a large stocking inventory (For example, 25 L4's in stock and 45 X200's at this moment, 30+ C2's in a variety of styles, 25 + E2E's & E2W's, etc.)
Because we do discount more than the 10% "encouraged" by SureFire, we cannot advertise our pricing on our website directly. If you would like for us to match a price, we'll be happy to try to do so, just give us a call. If we can't, we'll come as close as we can.