I have used W231/HP38 with good results in the past (especially if you are looking for lighter target loads), but for the last batch of 500 38 Spl loads, I decided to try Promo I recently got.
I used 3.5 gr for the 125 gr lead bullet and they shot accurate enough with good consistency. I think it may have been as clean burning comparable to the W231/HP38 (I didn't clean the 357 pistol it was shot in, but looked comparable after 300 rounds.
I also have Clays and Green Dot I am thinking about trying. Clays has been known as a clean powder and I anticipate very clean burning. Green Dot gives you similar recoil and burn characteristics as W231/HP38, especially for lighter target loads.